As I AmLong & Luxe Pomegranate & Passion Fruit Strengthening Shampoo Hydrating Hair WashIngredients

Green Tea Leaf Extract is a great antioxidant often used in Korean skincare products. It contains EGCG - the most effective flavonoid. It makes the skin look fresh, fills it with vitamines, and helps to prevent aging. It also helps to lower inflammation.

Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.

Niacinamide is a form of Vitamin B3 and it’s a superman in cosmetics. This ingredient is researched very well. It has a lot of positive reviews from scientists and experts. It's very important for healthy skin. The lack of this vitamin can cause dryness, itching, and sun sensitivity. The component removes small wrinkles and fine lines, heals wounds, and prevents the forming of cancer cells. It also makes the skin tone even by removing dark spots. It increases ceramide synthesis which increases the overall health of your skin. It fights acne and lowers pores.

Researches say that 4-5% of Niacinamide is the most effective concentration for skincare use.

Caffeine stimulates all the processes inside skin cells. It's very effective for reducing swelling on the face (especially great for under the eyes area). The effectiveness depends on the concentration, the more component you apply the better the effect will be.

It also tones up the skin making it look younger. It's great for dry skin because it stimulates the synthesis of cholesterol, a chemical that helps to form a protective layer on the surface of the epidermis.

Biotin is also known as Vitamin H or Vitamin B7. It is an amazing chemical, but only if you take it inside as a supplement. Will it work if you apply it to the skin? There is not enough scientific data that can prove its efficiency as a cosmetic component. But manufacturers say it can smooth the skin and improve the look of your hair.

Maltodextrin is an organic sugar derived from corn, rice, or potato. It is a multipurpose ingredient. It is a skin softener, absorbent, and film-forming agent. But mostly it’s used because of its viscosity-controlling effect. It makes the product feel even. It is ruled safe by CIR for use in cosmetics.

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Caprylyl Glycol is a vey popular skincare ingredient. It makes the product spread better and feel better on your skin. It’s a preservative and it improves the effect of other preservatives. It’s also a humectant which helps to retain water. It’s good for keeping your skin in good shape. But manufacturers use it as a supporting component rather than the main one.

Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.

It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.

Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".

Sodium Benzoate doesn’t have any great skincare effects and is used for formulation purposes. It’s a corrosion inhibitor, fragrance ingredient, and preservative. It is not a broad-spectrum preservative and it’s used with other preservatives for good efficiency. It’s safe, but people with eczema or a history of skin allergies should use this component with attention.

Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.

Tetrasodium EDTA is a formulation component. It is a pH adjuster and chelate. It prevents other components from reacting with each other making the product live longer.

Silica is used for improving texture of the product. It helps the product to spread out evenly. Very often it’s used in different exfoliants as an abrasive. It's safe and non-toxic.

Benzyl Benzoate is a potentially harmful fragrance ingredient. It's one of the “EU 26 fragrances” that has to be labeled separately because of allergen potential. It's a good idea to avoid this component if you have sensitive skin.

Limonene provides a nice and fresh citrus scent. It can be found in many plants. It's used in cosmetics because of its low price and pleasant smell.

Linalool gives the product a nice and fresh lavender scent. It can be found in many essential oils. It oxidizes during air exposure and becomes allergenic. It can lead to irritation causing problems for people with sensitive skin. The threat is even higher if the product was opened several months ago. In such products, more Linalool is oxidized.