Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".
Safety
Chemical fragrances can lead to irritation or cause allergic reactions. Fortunately, the fragrance is usually located at the bottom of the list meaning its concentration is low. If you see it at the top, it’s a bad sign… It's a good idea to test the product first in this case.