Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Cyclopentasiloxane is a fluid silicone. It’s non-greasy and doesn’t have any scent or color. It evaporates pretty fast which makes this ingredient essential when it comes to making products that have to dry quickly. It also gives a nice silky feeling when you apply the product to the skin and hair. It leaves a thin film that protects the skin after evaporation.
Cyclopentasiloxane is chemically neutral, meaning it doesn’t react with other components.
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Titanium Dioxide
Roles: Colorant
UV Protection
Titanium Dioxide is a very effective sunscreen. It belongs to physical sunscreens, meaning it reflects the UV rays like a mirror. The component is a mineral with white color. That’s why it’s also used in different powders as a pigment or brightener.
The component can be both safe and unsafe. It’s reported to be possibly carcinogenic to humans when inhaled. That’s why we don’t recommend using products where TiO2 is used in the form of powder and can be inhaled.
Sometimes it can be a nanoparticle. We recommend avoiding this form because it’s not researched well enough. A safer option is to use a non-nano form.
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PEG/PPG-17/18 Dimethicone
Roles: Emulsifying, Surfactant
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Ethylhexyl Methoxycinnamate
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Dimethicone
Roles: Skin conditioning, Antifoaming, Emollient
Silicones
Dimethicone is the most popular silicone. It makes the skin softer and forms a film adding smooth and silky feeling. This film not only improves how the skin feels but also works as a protective barrier. It also improves the visual appearance of your skin by filling small wrinkles. That's why some people think dimethicone removes wrinkles. Actually, it does not. It's just a visual effect.
One of the most important characteristics of this component is that it helps to spread other ingredients evenly on the surface to provide good coverage. It's very important because you want all your skin cells to receive an equal proportion of the components.
Dimethicone is considered as safe, but remember that it is rather difficult to wash off! This may lead to clogged pores and acne if you use it too often and don't wash off quite well.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.
Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.
Niacinamide is a form of Vitamin B3 and it’s a superman in cosmetics. This ingredient is researched very well. It has a lot of positive reviews from scientists and experts. It's very important for healthy skin. The lack of this vitamin can cause dryness, itching, and sun sensitivity. The component removes small wrinkles and fine lines, heals wounds, and prevents the forming of cancer cells. It also makes the skin tone even by removing dark spots. It increases ceramide synthesis which increases the overall health of your skin. It fights acne and lowers pores.
Researches say that 4-5% of Niacinamide is the most effective concentration for skincare use.
Silica is used for improving texture of the product. It helps the product to spread out evenly. Very often it’s used in different exfoliants as an abrasive. It's safe and non-toxic.
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Dimethicone/Vinyl Dimethicone Crosspolymer
Roles: Viscosity controlling
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Crambe Abyssinica Seed Oil Phytosterol Esters
UV Protection
Moisturizing
Soothing
Hair structure improvement
Hair volumizing
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Polyglyceryl-4 Isostearate
Roles: Emollient, Emulsifying, Surfactant
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Cetyl PEG/PPG-10/1 Dimethicone
Roles: Skin conditioning, Emulsifying, Surfactant
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Hexyl Laurate
Roles: Emollient, Solvent, Viscosity controlling
Softening
Protection
Malassezia unsafe
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Isopropyl Titanium Triisostearate
Roles: Emollient, Emulsifying
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Haberlea Rhodopensis Leaf ExtractAntioxidant
Roles: Skin conditioning, Humectant
UV Protection
Moisturizing
Elasticity improvement
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Iron Oxides
Roles: Colorant
Moisturizing
Iron Oxides are colorants. They give different colors to the product: yellow, red, or black. Different scientific researches show that they are much safer than other organic colorants. That's because they are much more stable and they don’t provoke allergic reactions. Though they can be received from minerals organically, manufacturers don’t use natural Iron Oxides. They chemically synthesize them in a laboratory to get a pure component without extra chemicals.
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Iron Oxides
Roles: Colorant
Moisturizing
Iron Oxides are colorants. They give different colors to the product: yellow, red, or black. Different scientific researches show that they are much safer than other organic colorants. That's because they are much more stable and they don’t provoke allergic reactions. Though they can be received from minerals organically, manufacturers don’t use natural Iron Oxides. They chemically synthesize them in a laboratory to get a pure component without extra chemicals.
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Iron Oxides
Roles: Colorant
Moisturizing
Iron Oxides are colorants. They give different colors to the product: yellow, red, or black. Different scientific researches show that they are much safer than other organic colorants. That's because they are much more stable and they don’t provoke allergic reactions. Though they can be received from minerals organically, manufacturers don’t use natural Iron Oxides. They chemically synthesize them in a laboratory to get a pure component without extra chemicals.
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Panthenyl Triacetate
Roles: Antistatic, Hair conditioning
Soothing
Nutrifying
Hair growth stimulating
Hair follicle nutrition
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Acetyl Rheum Rhaponticum Root Extract
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Phenoxyethanol
Roles: Fragrance, Preservative
Antiseptic
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
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Sodium Chloride
Roles: Flavoring, Viscosity controlling
Antiseptic
Sodium Chloride is a very famous ingredeint also known as Salt. Yes, it’s the same salt you can find on your table. In cosmetics, it is used as a preservative helping the product to live longer. It is also used as a peeling agent in different scrubs. Human contact with this element since ancient times and that's why it is 100% safe.
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Laureth-8
Roles: Emulsifying, Surfactant
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Allantoin
Roles: Skin conditioning
Moisturizing
Pore Shrinking
Softening
Soothing
Regeneration
Good for dry skin
Good for oily skin
Allantoin usually doesn’t catch too much attention, but it is an essential ingredient for sensitive, dry, and problem skin. It is a good moisturizer that makes skin hydrated. But manufacturers love it because of its strong soothing effect. It also exfoliates dead cells, stimulates recovery of your skin, and helps to protect the skin from the sun, frost, and similar negative impacts.
The component is researched very well and its soothing activity is confirmed by scientists. Used in concentration between 0.5-2%.
Benzoic acid is a preservative and pH adjuster. Human skin accepts this component very nicely. It doesn’t cause irritation or other negative reactions. In 2017 there was a Cosmetic Ingredient Review Expert Panel meeting that confirmed the safety of this ingredient in skincare.
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Dehydroacetic Acid
Roles: Preservative
Antiseptic
Dehydroacetic Acid is a nice preservative. It has potent antifungal and antibacterial properties. It’s not toxic and it doesn’t irritate the skin. Used to increase the shelf life of a product.
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".