Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Propylene Glycol is a useful componet with many positive effects. It’s a very good moisturizer. It helps to deliver ingredients into deeper layers of the skin. It creates a protective layer on the skin preventing water loss. The component is researched very well and doesn’t have notable side effects. It’s used even for making food.
Titanium Dioxide is a very effective sunscreen. It belongs to physical sunscreens, meaning it reflects the UV rays like a mirror. The component is a mineral with white color. That’s why it’s also used in different powders as a pigment or brightener.
The component can be both safe and unsafe. It’s reported to be possibly carcinogenic to humans when inhaled. That’s why we don’t recommend using products where TiO2 is used in the form of powder and can be inhaled.
Sometimes it can be a nanoparticle. We recommend avoiding this form because it’s not researched well enough. A safer option is to use a non-nano form.
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PEG-8
Roles: Humectant, Solvent
Soothing
PEG
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Vp/Va Copolymer
Roles: Binding, Film former, Hair fixative
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Chromium Oxide Greens
Roles: Colorant, Hair colorant
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Silica
Silica is used for improving texture of the product. It helps the product to spread out evenly. Very often it’s used in different exfoliants as an abrasive. It's safe and non-toxic.
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Bamboo Charcoal
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Iron Oxides
Roles: Colorant
Moisturizing
Iron Oxides are colorants. They give different colors to the product: yellow, red, or black. Different scientific researches show that they are much safer than other organic colorants. That's because they are much more stable and they don’t provoke allergic reactions. Though they can be received from minerals organically, manufacturers don’t use natural Iron Oxides. They chemically synthesize them in a laboratory to get a pure component without extra chemicals.
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Mica
Roles: Colorant
Mica is a natural mineral used in cosmetics because of its beautiful and shiny appearance. It’s used in powders, highlighters, and other makeup products. It’s absolutely neutral to our skin and will not cause any skin-related problems.
Chlorphenesin is a popular preservative. It doesn’t provide any skin-related positive effects and is used to prevent bacterial growth inside a product. It’s a weak preservative but works much better with silicones.
Allowed concentration: no more than 0,3% for European Union countries.
Niacinamide is a form of Vitamin B3 and it’s a superman in cosmetics. This ingredient is researched very well. It has a lot of positive reviews from scientists and experts. It's very important for healthy skin. The lack of this vitamin can cause dryness, itching, and sun sensitivity. The component removes small wrinkles and fine lines, heals wounds, and prevents the forming of cancer cells. It also makes the skin tone even by removing dark spots. It increases ceramide synthesis which increases the overall health of your skin. It fights acne and lowers pores.
Researches say that 4-5% of Niacinamide is the most effective concentration for skincare use.
Salicylic Acid is an amazing component for oily skin. It’s a famous BHA that chemically exfoliates dead cells, kills bacteria, and prevents acne. It works as a strong pores cleanser. AHAs are not effective for removing sebum from pores, while BHAs are leaders in this space. Salicylic Acid also helps to shrink pores, remove acne scars and make skin tone even. Pay attention: concentration matters! This ingredient is rather aggressive. It can lead to irritation in high concentrations. If your skin has never seen this component before test the product first.
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Artemisia Argyi Leaf Extract
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".
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Menthol
Roles: Flavoring, Fragrance, Masking
Good for oily skin
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Centella Asiatica (Gotu Kola) Extract
Roles: Skin conditioning
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Propanediol
Roles: Solvent, Viscosity controlling
Moisturizing
Hair conditioning
Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.
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1,2-Hexanediol
Roles: Solvent
Moisturizing
Good for dry skin
1,2-Hexanediol can do a lot of good things for the formulation of the product. It’s an emollient, preservative, and humectant. It keeps skin hydrated and soft. It’s a good component for dry and dehydrated skin.
Bisabolol is one of the most effective healing ingredients in cosmetics. It is a great component for reducing inflammation. It contains a lot of Vitamin B5 known as Panthenol, but it acts much better than Panthenol due to its wider effectiveness. It softens the skin and helps to recover skin cells after dryness. It is also a nice protector – it helps to protect the skin from aggressive chemical and physical impact. Bisabolol, Panthenol, and Allantoin are the true saviors and very often you can find all these 3 components mixed in a product for better efficiency.
Calendula Officinalis Flower Extract is used in medicine for hundreds of years. A small study shows that it can make skin firmer and more hydrated. There was also a slight improvement in elasticity of the skin. The component also heals wounds.