Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Cocamidopropyl Betaine is a pH 4.5-5.5 liquid that is used to improve the overall efficiency of the formulation. It’s usually combined with different surfactants and is used because of its cleansing efficiency. It helps to remove sebum and dirt from the skin and hair. It also works as a foaming agent helping to make a pleasant foam.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
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Butyrospermum Parkii (Shea) Butter
Roles: Skin conditioning, Viscosity controlling
UV Protection
Moisturizing
Anti-aging
Malassezia unsafe
Shea Butter is a great natural moisturizer everybody knows about. And it’s popular for a reason. It contains 5 essential fatty acids (palmitic, stearic, oleic, linoleic, and arachidonic), vitamins (A, D, E, F), and catechins, which are antioxidants. It moisturizes the skin and protects it from UV, cold, and other negative factors. It can be used on its own and will not harm your skin even in very high concentrations.
Green Tea Leaf Extract is a great antioxidant often used in Korean skincare products. It contains EGCG - the most effective flavonoid. It makes the skin look fresh, fills it with vitamines, and helps to prevent aging. It also helps to lower inflammation.
Cocos Nucifera (Coconut) Oil protects the skin from dryness. It’s a very effective organic moisturizer. In hair care, it creates a protective film around hair protecting it. It has slight comedogenic activity, meaning the product may clog pores if there is too much Coconut oil in it.
Simmondsia Chinensis (Jojoba) Seed Oil is a great vegetable oil to counter dryness. It reduces inflammation and it’s a very nice ingredient for people with redness, eczema, and rosacea. It’s accepted very well by humans skin because its chemical structure is very similar to sebum. That’s why it will hardly provoke any allergy. It’s a very good helper for people with dry skin.
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Vitis Vinifera (Grape) Seed OilAntioxidant
Roles: Skin conditioning, Emollient
Elasticity improvement
Nutrifying
Good for oily skin
Vitis Vinifera (Grape) Seed Oil is a very strong antioxidant and it's a very valuable skincare component. It's great for treating acne. It helps to deliver vitamins into the deep layers of your skin. It improves elasticity and helps to treat wrinkles.
Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.
In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.
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Equisetum Arvense (Horsetail) Leaf Extract
Healing
Tones up skin
Regeneration
Hair follicle nutrition
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Chamomilla Recutita (Matricaria) Flower Extract
Roles: Skin conditioning, Fragrance
UV Protection
Acne fighting
Soothing
Lightening
Healing
Deodorant
Hair structure improvement
Good for dry skin
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Guar Hydroxypropyltrimonium Chloride
Roles: Skin conditioning, Antistatic, Film former, Hair conditioning, Viscosity controlling
Hair conditioning
Hair gloss
Guar Hydroxypropyltrimonium Chloride is a very good conditioner. Used mostly in haircare products. It can recover damaged hair and make them shine much better.
Caprylyl Glycol is a vey popular skincare ingredient. It makes the product spread better and feel better on your skin. It’s a preservative and it improves the effect of other preservatives. It’s also a humectant which helps to retain water. It’s good for keeping your skin in good shape. But manufacturers use it as a supporting component rather than the main one.
Benzoic acid is a preservative and pH adjuster. Human skin accepts this component very nicely. It doesn’t cause irritation or other negative reactions. In 2017 there was a Cosmetic Ingredient Review Expert Panel meeting that confirmed the safety of this ingredient in skincare.
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".