Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Alcohol Denatured is a great bacteria killer. Manufacturers often put it inside products to increase their shelf life.
It’s one of the most harmful alcohols used in skincare. You should use it carefully, especially if you have dry skin. It removes oily barrier from the surface of your skin making it less protected and causing dryness. We advise you to pay attention to the position of this component in a formulation. If it stays below the 6th position it will hardly harm your skin. We also recommend testing the product first before application. If you feel a “cooling effect” it means the product contains a lot of alcohol and it's better to be careful with it.
Isododecane is an emollient and a good base for colorants. Very often used in powders and shades because it spreads on the skin nicely. It also helps to soften the skin and helps to lower water loss making all the moisturizing components work better.