Kevin MurphyHydrate Me Wash ShampooIngredients

Shea Butter is a great natural moisturizer everybody knows about. And it’s popular for a reason. It contains 5 essential fatty acids (palmitic, stearic, oleic, linoleic, and arachidonic), vitamins (A, D, E, F), and catechins, which are antioxidants. It moisturizes the skin and protects it from UV, cold, and other negative factors. It can be used on its own and will not harm your skin even in very high concentrations.

Cetrimonium Chloride is used mostly for formulation purposes and doesn't provide any strong skincare effects. Used mostly to help mix different components together. It also helps to increase the shelf life of the product. CIR safety report tells that this ingredient was found to be “…safe for use in rinse‐off products and …safe for use at concentrations of up to 0.25% in leave‐on products.”  

In the European Union (EU), cetrimonium chloride and steartrimonium chloride were reported to be used as a preservative at up to 0.1%. They are also used in rinse-off hair care products at up to 2.5%, leave-on hair products at up to 1.0%, and in leave-on facial cream products at up to 0.5%.

Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.

In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.

Tocopheryl Acetate is a form of Vitamine E. It’s used as an alternative to Tocopherol because it is more stable in the formulation. It has all the positive effects of Tocopherol plus better stability. It’s a brilliant component. It conditions and nourishes the skin helping it to resist aging. It also helps to protect the skin from the sun. High concentrations of Tocopheryl Acetate can lead to irritation and allergic reactions.

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.

Alcohol Denatured is a great bacteria killer. Manufacturers often put it inside products to increase their shelf life.

Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Vitamin C is known for its strong antioxidant activity. It helps to slow down aging processes. The other positive effect of this ingredient is that it helps to make skin tone even. It's a great ingredient to counter dark areas and uneven skin tone. It's well-researched and considered safe. But it's acid and can irritate the skin if used too often.

Ascorbyl Palmitate is a derivative of ascorbic and palmitic acids. It's a fat-soluble form of Vitamin C. It penetrates into the skin through cell membranes. Acts as an antioxidant. Due to its antioxidant properties, it is considered a rejuvenating vitamin. Controls the production of collagen in cells. Non-irritant at neutral pH.

Biotin is also known as Vitamin H or Vitamin B7. It is an amazing chemical, but only if you take it inside as a supplement. Will it work if you apply it to the skin? There is not enough scientific data that can prove its efficiency as a cosmetic component. But manufacturers say it can smooth the skin and improve the look of your hair.

Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".

Benzyl Benzoate is a potentially harmful fragrance ingredient. It's one of the “EU 26 fragrances” that has to be labeled separately because of allergen potential. It's a good idea to avoid this component if you have sensitive skin.

Limonene provides a nice and fresh citrus scent. It can be found in many plants. It's used in cosmetics because of its low price and pleasant smell.