
It's Skin Glow Routine Radiant Serum is a product with 42 ingredients: Hexanediol, Glycereth-26, Glyceryl Arachidonate, Niacinamide, Disodium EDTA, Panthenol, Biotin, Salix Alba (White Willow) Bark Extract, Cyanocobalamin (Vitamin B12), Cellulose Gum and 32 more.
Contains: Vitamins - Niacinamide, Panthenol, Cyanocobalamin (Vitamin B12), Retinyl Palmitate (Vitamin A Palmitate), Tocopheryl Acetate; Antioxidant - Niacinamide, Salix Alba (White Willow) Bark Extract, Hydroxyacetophenone, Tocopheryl Acetate;
Organic score: 19% natural, 64% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
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Concerns
INCI - Full Breakdown
Niacinamide is a form of Vitamin B3 and it’s a superman in cosmetics. This ingredient is researched very well. It has a lot of positive reviews from scientists and experts. It's very important for healthy skin. The lack of this vitamin can cause dryness, itching, and sun sensitivity. The component removes small wrinkles and fine lines, heals wounds, and prevents the forming of cancer cells. It also makes the skin tone even by removing dark spots. It increases ceramide synthesis which increases the overall health of your skin. It fights acne and lowers pores.
Researches say that 4-5% of Niacinamide is the most effective concentration for skincare use.
Disodium EDTA is an emulsion stabilizer and chelating agent. It deactivates the metal ions preventing them from reacting with other active ingredients. It improves the stability of a cosmetic formula and keeps the product’s consistency, texture, and pH unchanged. It doesn’t have any skincare effects and is used for formulation purposes only.

Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.
In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.
Biotin is also known as Vitamin H or Vitamin B7. It is an amazing chemical, but only if you take it inside as a supplement. Will it work if you apply it to the skin? There is not enough scientific data that can prove its efficiency as a cosmetic component. But manufacturers say it can smooth the skin and improve the look of your hair.
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