Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Cetearyl Alcohol is used mostly for formulation purposes. It’s a very good emulsifier and emulsion stabilizer. It helps the ingredients mix better and it makes the product spread on your skin evenly. It also makes the product thicker. It doesn’t belong to harmful alcohols and it will not dry your skin.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Cyclopentasiloxane is a fluid silicone. It’s non-greasy and doesn’t have any scent or color. It evaporates pretty fast which makes this ingredient essential when it comes to making products that have to dry quickly. It also gives a nice silky feeling when you apply the product to the skin and hair. It leaves a thin film that protects the skin after evaporation.
Cyclopentasiloxane is chemically neutral, meaning it doesn’t react with other components.
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Cetearyl Glucoside
Roles: Emulsifying, Surfactant
Moisturizing
Softening
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Silica
Silica is used for improving texture of the product. It helps the product to spread out evenly. Very often it’s used in different exfoliants as an abrasive. It's safe and non-toxic.
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Phenoxyethanol
Roles: Fragrance, Preservative
Antiseptic
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
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Butyrospermum Parkii (Shea) Butter
Roles: Skin conditioning, Viscosity controlling
UV Protection
Moisturizing
Anti-aging
Malassezia unsafe
Shea Butter is a great natural moisturizer everybody knows about. And it’s popular for a reason. It contains 5 essential fatty acids (palmitic, stearic, oleic, linoleic, and arachidonic), vitamins (A, D, E, F), and catechins, which are antioxidants. It moisturizes the skin and protects it from UV, cold, and other negative factors. It can be used on its own and will not harm your skin even in very high concentrations.
Saccharomyces/capsicum Annuum Fruit Ferment Filtrate
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TocopherolAntioxidant
Roles: Skin conditioning, Fragrance
UV Protection
Anti-aging
Regeneration
Comedogenic rating [ 3 ]
Good for dry skin
Tocopherol is one of the most popular active ingredients in cosmetics. It’s a brilliant component. It's a form of Vitamin E and it does help the skin and hair a lot. It conditions the skin, strengthens its barrier, protects it against harm, and makes the tone even. It also helps your skin and hair to resist the sun. It’s safe but can irritate sensitive skin sometimes. Pay attention to concentration!
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Hydroxypropyl Methylcellulose
Roles: Antistatic, Binding, Emulsion stabilizer, Film former, Surfactant, Viscosity controlling
Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.
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Retinol (Vitamin A)VitaminsAntioxidant
Roles: Skin conditioning
Nutrifying
Hair structure improvement
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".
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Pullulan
Roles: Binding, Film former
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Helianthus Annuus (Sunflower) Oil
Roles: Skin conditioning, Emollient
Malassezia unsafe
Helianthus Annuus (Sunflower) Oil is an ingredient known from ancient times. It’s the oil people receive from Sunflower Seeds and use for different purposes, including cooking. It contains a lot of Lenoic acid which moisturizes the skin, makes it softer, and reduces inflammation. The oil also works as an occlusive agent that forms a protective film and helps to keep skin hydrated.
As for haircare, it’s the second most popular basic oil used in haircare products. It helps to lower hair fragility and make hair softer.
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Ascorbyl TetraisopalmitateAntioxidant
Roles: Skin conditioning, Emollient
Anti-aging
Lightening
Healing
Nutrifying
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Prunus Amygdalus Dulcis (Sweet Almond)
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Olive Squalane
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Tetrasodium EDTA
Roles: Chelating
Tetrasodium EDTA is a formulation component. It is a pH adjuster and chelate. It prevents other components from reacting with each other making the product live longer.
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Triticum Vulgare Oil
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Ethylhexylglycerin
Roles: Skin conditioning, Deodorant
Moisturizing
Softening
Antiseptic
Deodorant
Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.
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Sodium Hyaluronate
Roles: Skin conditioning, Humectant
Moisturizing
Softening
Anti-aging
Rejuvenation
Good for dry skin
Sodium Hyaluronate is an amazing component! It plays very important role in skin hydration process. It helps to maintain water balance and lower water loss. Scientists have found a direct dependence between the level of Sodium Hyaluronate in cells and skin aging. That's why this component is so much important. It must be in your routine if you want to have a healthy and fresh looking skin.
Some people think that Sodium Hyaluronate and Hyaluronic acid are different names of the same component, but it is not entirely correct. Hyaluronic acid is a different chemical but with similar effects. Actually, Sodium Hyaluronate is used in cosmetics much more often because it’s more stable and has much better resistance to oxidation.
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Porphyridium Cruentum (Red Algae) Extract
Roles: Skin conditioning
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Hydrolyzed Hyaluronic Acid
Moisturizing
Anti-aging
Elasticity improvement
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Leuconostoc/Radish Root Ferment Filtrate
Roles: Antidandruff, Antimicrobial
Radish Root Ferment Filtrate is a 100% natural preservative. It's not as strong as its chemical alternatives, but it can be used in organic products.
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Titanium Dioxide
Roles: Colorant
UV Protection
Titanium Dioxide is a very effective sunscreen. It belongs to physical sunscreens, meaning it reflects the UV rays like a mirror. The component is a mineral with white color. That’s why it’s also used in different powders as a pigment or brightener.
The component can be both safe and unsafe. It’s reported to be possibly carcinogenic to humans when inhaled. That’s why we don’t recommend using products where TiO2 is used in the form of powder and can be inhaled.
Sometimes it can be a nanoparticle. We recommend avoiding this form because it’s not researched well enough. A safer option is to use a non-nano form.
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Iron Oxides
Roles: Colorant
Moisturizing
Iron Oxides are colorants. They give different colors to the product: yellow, red, or black. Different scientific researches show that they are much safer than other organic colorants. That's because they are much more stable and they don’t provoke allergic reactions. Though they can be received from minerals organically, manufacturers don’t use natural Iron Oxides. They chemically synthesize them in a laboratory to get a pure component without extra chemicals.
