Glow HubPurify & Brighten Super SerumIngredients

Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.

Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".

Hydroxyethylcellulose doesn’t provide any notable skincare benefits. It’s used for formulation purposes. It’s a very effective emulsifier and thickening agent. It also improves the product’s texture and feel. It allows manufacturers to use less surfactant making the product safer for your skin.

Sorbic Acid is a very effective synthetic preservative that is used even in food. It’s considered to be safe for use in cosmetic products. It’s great for increasing the shelf life of a product.

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Sodium Citrate is a water-soluble soft organic surfactant with strong stabilizing and conditioning effects. It helps to produce foam and lowers the negative impact of hard water on your skin and hair. It also helps to regulate the pH level of the product. It’s a natural ingredient and it’s safe for most people. It’s used in food (additive number E331).

Potassium Sorbate is a preservative that increases the shelf life of the product. It’s a great alternative to parabens. That's why manufacturers like to use this component. It is safe in concentration of up to 10% but it is used in cosmetics in amounts of 1% or even lower.

Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.

It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.

Biotin is also known as Vitamin H or Vitamin B7. It is an amazing chemical, but only if you take it inside as a supplement. Will it work if you apply it to the skin? There is not enough scientific data that can prove its efficiency as a cosmetic component. But manufacturers say it can smooth the skin and improve the look of your hair.

Citral is a fragrance component responsible for a fresh citrus scent. It’s used as a masking agent to hide unpleasant aromas. Unfortunately, it’s considered to be an allergen and it is one of the 26 fragrances that have to be labeled separately in the European Union. Pay attention to this component if you have sensitive skin.

Hexyl Cinnamal is a fragrance component that gives the product pleasant cinnamon and light jasmine aroma. It’s also used to enhance other fragrances. It’s considered a skin sensitizer and manufacturers have to call out this component on an ingredient statement.

Limonene provides a nice and fresh citrus scent. It can be found in many plants. It's used in cosmetics because of its low price and pleasant smell.