
Enature Birch Juice Hydro Serum is a product with 37 ingredients: Betula Platyphylla Japonica Juice, Propanediol, Glycerin, Dicaprylyl Carbonate, PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin, Betaine, C14-22 Alcohols, Sucrose Stearate, Glyceryl Stearate Citrate, Xanthan Gum and 27 more.
Contains: Vitamins - Tocopheryl Acetate, Panthenol, Cyanocobalamin (Vitamin B12), Cyanocobalamin (Vitamin B12); Antioxidant - Tocopheryl Acetate;
Organic score: 30% natural, 59% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
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INCI - Full Breakdown
Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.

Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.
Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.
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