Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Cetearyl Alcohol is used mostly for formulation purposes. It’s a very good emulsifier and emulsion stabilizer. It helps the ingredients mix better and it makes the product spread on your skin evenly. It also makes the product thicker. It doesn’t belong to harmful alcohols and it will not dry your skin.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
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Glyceryl Stearate SE
Roles: Emulsifying, Surfactant
Moisturizing
Softening
Comedogenic rating [ 3 ]
Bad for oily skin
Glyceryl Stearate SE is a nice moisturizing ingredient. It hydrates the upper layers of the skin and fills small wrinkles. In haircare products, it's used for making hair softer.
Benzyl Alcohol doesn’t belong to harmful alcohols and it will not dry your skin. It’s a stabilizing agent that prevents ingredients oxidization. Having this component in formulation the product will keep efficiency for a longer time. Benzyl Alcohol has a slight almond odor and is used as a fragrance ingredient very often.
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".
Caprylyl Glycol is a vey popular skincare ingredient. It makes the product spread better and feel better on your skin. It’s a preservative and it improves the effect of other preservatives. It’s also a humectant which helps to retain water. It’s good for keeping your skin in good shape. But manufacturers use it as a supporting component rather than the main one.
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Hydroxypropyl Guar
Roles: Antistatic, Binding, Emulsion stabilizer, Film former, Surfactant, Viscosity controlling
Simmondsia Chinensis (Jojoba) Seed Oil is a great vegetable oil to counter dryness. It reduces inflammation and it’s a very nice ingredient for people with redness, eczema, and rosacea. It’s accepted very well by humans skin because its chemical structure is very similar to sebum. That’s why it will hardly provoke any allergy. It’s a very good helper for people with dry skin.
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Persea Gratissima (Avocado) OilAntioxidant
Roles: Skin conditioning
Moisturizing
Softening
Soothing
Anti-aging
Nutrifying
Regeneration
Hair follicle nutrition
Comedogenic rating [ 3 ]
Good for dry skin
Bad for oily skin
Avocado oil is a natural ingredient with an excellent rejuvenating and moisturizing effect. It's so effective because it contains a lot of squalene - a very strong chemical that protects the skin and helps to keep it hydrated. It's also a nice antioxidant that helps to slower aging. Avocado oil also contains different vitamins (A, B, E), lecithin, and beta-carotene.
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Linalool
Roles: Deodorant, Fragrance, Masking
Allergens
Linalool gives the product a nice and fresh lavender scent. It can be found in many essential oils. It oxidizes during air exposure and becomes allergenic. It can lead to irritation causing problems for people with sensitive skin. The threat is even higher if the product was opened several months ago. In such products, more Linalool is oxidized.
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Limonene
Roles: Fragrance
Antiseptic
Allergens
Limonene provides a nice and fresh citrus scent. It can be found in many plants. It's used in cosmetics because of its low price and pleasant smell.
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Coumarin
Roles: Fragrance, Masking
UV Protection
Allergens
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Agave Tequilana Leaf Extract
Roles: Astringent
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Argilla/magnesium Aluminium Silicate
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Phenoxyethanol
Roles: Fragrance, Preservative
Antiseptic
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
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Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract
Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.
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Citric AcidAntioxidantAHA
Roles: Buffering, Chelating, Fragrance, Masking
Cleansing
Exfoliating
Soothing
Lightening
Lifting
Hair growth stimulating
Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.
It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.
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Sorbic Acid
Roles: Fragrance, Preservative
Antifungal
Sorbic Acid is a very effective synthetic preservative that is used even in food. It’s considered to be safe for use in cosmetic products. It’s great for increasing the shelf life of a product.
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TocopherolAntioxidant
Roles: Skin conditioning, Fragrance
UV Protection
Anti-aging
Regeneration
Comedogenic rating [ 3 ]
Good for dry skin
Tocopherol is one of the most popular active ingredients in cosmetics. It’s a brilliant component. It's a form of Vitamin E and it does help the skin and hair a lot. It conditions the skin, strengthens its barrier, protects it against harm, and makes the tone even. It also helps your skin and hair to resist the sun. It’s safe but can irritate sensitive skin sometimes. Pay attention to concentration!
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Helianthus Annuus (Sunflower) Oil
Roles: Skin conditioning, Emollient
Malassezia unsafe
Helianthus Annuus (Sunflower) Oil is an ingredient known from ancient times. It’s the oil people receive from Sunflower Seeds and use for different purposes, including cooking. It contains a lot of Lenoic acid which moisturizes the skin, makes it softer, and reduces inflammation. The oil also works as an occlusive agent that forms a protective film and helps to keep skin hydrated.
As for haircare, it’s the second most popular basic oil used in haircare products. It helps to lower hair fragility and make hair softer.
Rosmarinus Officinalis (Rosemary) Leaf Extract is an organic herbal extract derived from Rosemary. It contains a lot of useful chemicals like rosmarinic acid, caffeic acid, betulinic acid, carnosic acid, ursolic acid, carnosol, and camphor. These chemicals help the ingredient to lower inflammation, kill bacteria and fungus, and decrease pain. It’s a great antioxidant to counter signs of aging. It helps tighten the skin and improves elasticity. It also helps to get rid of small wrinkles and fine lines.