WishCareHair Growth Serum ConcentrateIngredients

Green Tea Leaf Extract is a great antioxidant often used in Korean skincare products. It contains EGCG - the most effective flavonoid. It makes the skin look fresh, fills it with vitamines, and helps to prevent aging. It also helps to lower inflammation.

Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.

Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Arginine is an essential amino acid. It works as an antioxidant when used in skincare products. It also helps the skin to regenerate and stay hydrated. In hair care, it is used to decrease damage from oxidative coloring or bleaching.

Lactic Acid is the most popular and the least aggressive acid among all the AHAs. Unlike Salicylic and Glycolic acids which can irritate your skin, Lactic Acid will hardly cause any problems. The combination of its soft action and effectiveness makes it a real brilliant. It exfoliates dead cells, makes the skin tone even, clears pores, kills bacteria, moisturizes the skin and helps to keep water, helps the cells to produce Hyaluronic Acid. It also works as a strong antioxidant and anti-aging component.

It's a great acid for getting familiar with the world of AHAs. If you want to start using "fruit acids" but struggling for some reason, try to use Lactic Acid first. If your skin accepts it well, you can try stronger acids.

Sodium Benzoate doesn’t have any great skincare effects and is used for formulation purposes. It’s a corrosion inhibitor, fragrance ingredient, and preservative. It is not a broad-spectrum preservative and it’s used with other preservatives for good efficiency. It’s safe, but people with eczema or a history of skin allergies should use this component with attention.

Gluconolactone belongs to poly hydroxy acids (PHA). It’s very similar to AHAs chemically, that’s why it is usually presented as a «Next Generation AHA». It has all the benefits of AHA but it doesn’t irritate the skin. It’s a strong natural antioxidant which is as strong as Tocopherol or Ascorbic Acid.

Cetrimonium Chloride is used mostly for formulation purposes and doesn't provide any strong skincare effects. Used mostly to help mix different components together. It also helps to increase the shelf life of the product. CIR safety report tells that this ingredient was found to be “…safe for use in rinse‐off products and …safe for use at concentrations of up to 0.25% in leave‐on products.”  

In the European Union (EU), cetrimonium chloride and steartrimonium chloride were reported to be used as a preservative at up to 0.1%. They are also used in rinse-off hair care products at up to 2.5%, leave-on hair products at up to 1.0%, and in leave-on facial cream products at up to 0.5%.

Caffeine stimulates all the processes inside skin cells. It's very effective for reducing swelling on the face (especially great for under the eyes area). The effectiveness depends on the concentration, the more component you apply the better the effect will be.

It also tones up the skin making it look younger. It's great for dry skin because it stimulates the synthesis of cholesterol, a chemical that helps to form a protective layer on the surface of the epidermis.

Biotin is also known as Vitamin H or Vitamin B7. It is an amazing chemical, but only if you take it inside as a supplement. Will it work if you apply it to the skin? There is not enough scientific data that can prove its efficiency as a cosmetic component. But manufacturers say it can smooth the skin and improve the look of your hair.

Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.

Tocopherol is one of the most popular active ingredients in cosmetics. It’s a brilliant component. It's a form of Vitamin E and it does help the skin and hair a lot. It conditions the skin, strengthens its barrier, protects it against harm, and makes the tone even. It also helps your skin and hair to resist the sun. It’s safe but can irritate sensitive skin sometimes. Pay attention to concentration!

Cocamidopropyl Betaine is a pH 4.5-5.5 liquid that is used to improve the overall efficiency of the formulation. It’s usually combined with different surfactants and is used because of its cleansing efficiency. It helps to remove sebum and dirt from the skin and hair. It also works as a foaming agent helping to make a pleasant foam.

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Sodium Benzoate doesn’t have any great skincare effects and is used for formulation purposes. It’s a corrosion inhibitor, fragrance ingredient, and preservative. It is not a broad-spectrum preservative and it’s used with other preservatives for good efficiency. It’s safe, but people with eczema or a history of skin allergies should use this component with attention.

Potassium Sorbate is a preservative that increases the shelf life of the product. It’s a great alternative to parabens. That's why manufacturers like to use this component. It is safe in concentration of up to 10% but it is used in cosmetics in amounts of 1% or even lower.