WellaElements Renewing ShampooIngredients

Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".

AcrylatesC10-30 Alkyl Acrylate Crosspolymer is a synthetic non-toxic gel used mostly for formulation purposes. It helps manufacturers to achieve the necessary texture of the product (it makes the product thicker). It also has sight healing and antistatic activity.

Salicylic Acid is an amazing component for oily skin. It’s a famous BHA that chemically exfoliates dead cells, kills bacteria, and prevents acne. It works as a strong pores cleanser. AHAs are not effective for removing sebum from pores, while BHAs are leaders in this space. Salicylic Acid also helps to shrink pores, remove acne scars and make skin tone even. Pay attention: concentration matters! This ingredient is rather aggressive. It can lead to irritation in high concentrations. If your skin has never seen this component before test the product first.

Benzyl Salicylate is a fragrance component with a pleasant flower odor. It can be an allergy trigger and should be used carefully. Pay attention to this ingredient in a formulation if you have sensitive skin or if you have an allergy.

Glycolic Acid is the most researched AHA with proven efficiency and it’s a super powerful component. It’s a great exfoliator, meaning it helps to remove dead skin cells preventing bacterial growth, and make your skin look fresh and smooth. It helps to remove dark spots and areas, making skin tone even. But the most serious reason for using this component is that it helps to produce collagen, which is very important for keeping your skin healthy. This is what makes Glycolic Acid so special. Pay attention, that using any AHA makes your skin more UV sensitive. It’s very important to use good sunscreen after applying AHA.

This oil consists of Olein and Linoleic acids mostly. It also contains a lot of Tocopherol. That's why it's a great component to counter ageing. It soaks into the skin pretty fast without leaving an oily film. It makes the skin feel silky and helps to recover hydro-lipid layer, increases its firmness and elasticity.

Sodium Chloride is a very famous ingredeint also known as Salt. Yes, it’s the same salt you can find on your table. In cosmetics, it is used as a preservative helping the product to live longer. It is also used as a peeling agent in different scrubs. Human contact with this element since ancient times and that's why it is 100% safe.

Tetrasodium EDTA is a formulation component. It is a pH adjuster and chelate. It prevents other components from reacting with each other making the product live longer.

Sodium Hydroxide is used mostly for formulation purposes. It helps to hold the pH level of a product. It also works as a chemical exfoliator that removes dead cells. Usually concentration of this component is low in skin care products and it’s used mostly for adjusting pH.

Lactic Acid is the most popular and the least aggressive acid among all the AHAs. Unlike Salicylic and Glycolic acids which can irritate your skin, Lactic Acid will hardly cause any problems. The combination of its soft action and effectiveness makes it a real brilliant. It exfoliates dead cells, makes the skin tone even, clears pores, kills bacteria, moisturizes the skin and helps to keep water, helps the cells to produce Hyaluronic Acid. It also works as a strong antioxidant and anti-aging component.

It's a great acid for getting familiar with the world of AHAs. If you want to start using "fruit acids" but struggling for some reason, try to use Lactic Acid first. If your skin accepts it well, you can try stronger acids.

Potassium Sorbate is a preservative that increases the shelf life of the product. It’s a great alternative to parabens. That's why manufacturers like to use this component. It is safe in concentration of up to 10% but it is used in cosmetics in amounts of 1% or even lower.