Shea Butter is a great natural moisturizer everybody knows about. And it’s popular for a reason. It contains 5 essential fatty acids (palmitic, stearic, oleic, linoleic, and arachidonic), vitamins (A, D, E, F), and catechins, which are antioxidants. It moisturizes the skin and protects it from UV, cold, and other negative factors. It can be used on its own and will not harm your skin even in very high concentrations.
Cocos Nucifera (Coconut) Oil protects the skin from dryness. It’s a very effective organic moisturizer. In hair care, it creates a protective film around hair protecting it. It has slight comedogenic activity, meaning the product may clog pores if there is too much Coconut oil in it.
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Kokum Butter
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Mangifera Indica (Mango) Seed Butter
Roles: Skin conditioning
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Prunus Amygdalus Dulcis (Sweet Almond) Oil
Roles: Skin conditioning, Fragrance
UV Protection
Moisturizing
Softening
Soothing
Hair strengthening
Hair growth stimulating
Malassezia unsafe
Good for dry skin
Bad for oily skin
Sweet Almond Oil is rich in Vitamin D, Vitamin E, and different minerals. It’s a very effective soothing component known from ancient times. It helps to protect the skin from the sun, make it softer and heal small wounds.
Simmondsia Chinensis (Jojoba) Seed Oil is a great vegetable oil to counter dryness. It reduces inflammation and it’s a very nice ingredient for people with redness, eczema, and rosacea. It’s accepted very well by humans skin because its chemical structure is very similar to sebum. That’s why it will hardly provoke any allergy. It’s a very good helper for people with dry skin.
Tocopherol is one of the most popular active ingredients in cosmetics. It’s a brilliant component. It's a form of Vitamin E and it does help the skin and hair a lot. It conditions the skin, strengthens its barrier, protects it against harm, and makes the tone even. It also helps your skin and hair to resist the sun. It’s safe but can irritate sensitive skin sometimes. Pay attention to concentration!
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Phospholipids
Roles: Skin conditioning
Good for dry skin
Phospholipids help to hydrate the skin and recover the lipid balance. If the skin lacks this component it can become dry. The component makes cell membranes more difficult to damage and this affects the overall health of the skin.
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Retinol (Vitamin A)VitaminsAntioxidant
Roles: Skin conditioning
Nutrifying
Hair structure improvement
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Azadirachta Indica Flower Extract
Roles: Skin conditioning
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Coccinia Indica Fruit Extract
Roles: Skin conditioning
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Leuconostoc/Radish Root Ferment Filtrate
Roles: Antidandruff, Antimicrobial
Radish Root Ferment Filtrate is a 100% natural preservative. It's not as strong as its chemical alternatives, but it can be used in organic products.
Gluconolactone belongs to poly hydroxy acids (PHA). It’s very similar to AHAs chemically, that’s why it is usually presented as a «Next Generation AHA». It has all the benefits of AHA but it doesn’t irritate the skin. It’s a strong natural antioxidant which is as strong as Tocopherol or Ascorbic Acid.
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
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Tetrasodium Glutamate Diacetate
Roles: Chelating
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Water
Roles: Solvent
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
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Euterpe Oleracea (Acai) Fruit Extract
Roles: Hair conditioning
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Sodium Benzoate
Roles: Fragrance, Masking, Preservative
Antifungal
Antiseptic
Sodium Benzoate doesn’t have any great skincare effects and is used for formulation purposes. It’s a corrosion inhibitor, fragrance ingredient, and preservative. It is not a broad-spectrum preservative and it’s used with other preservatives for good efficiency. It’s safe, but people with eczema or a history of skin allergies should use this component with attention.
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Potassium Sorbate
Roles: Fragrance, Preservative
Antifungal
Antiseptic
Potassium Sorbate is a preservative that increases the shelf life of the product. It’s a great alternative to parabens. That's why manufacturers like to use this component. It is safe in concentration of up to 10% but it is used in cosmetics in amounts of 1% or even lower.
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Hylocereus Undatus Fruit Extract
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Prunus Armeniaca (Apricot) Fruit Extract
Roles: Skin conditioning
Cleansing
Softening
Elasticity improvement
Nutrifying
Hair follicle nutrition
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".
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Mica
Roles: Colorant
Mica is a natural mineral used in cosmetics because of its beautiful and shiny appearance. It’s used in powders, highlighters, and other makeup products. It’s absolutely neutral to our skin and will not cause any skin-related problems.
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Titanium Dioxide
Roles: Colorant
UV Protection
Titanium Dioxide is a very effective sunscreen. It belongs to physical sunscreens, meaning it reflects the UV rays like a mirror. The component is a mineral with white color. That’s why it’s also used in different powders as a pigment or brightener.
The component can be both safe and unsafe. It’s reported to be possibly carcinogenic to humans when inhaled. That’s why we don’t recommend using products where TiO2 is used in the form of powder and can be inhaled.
Sometimes it can be a nanoparticle. We recommend avoiding this form because it’s not researched well enough. A safer option is to use a non-nano form.
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Iron Oxides
Roles: Colorant
Moisturizing
Iron Oxides are colorants. They give different colors to the product: yellow, red, or black. Different scientific researches show that they are much safer than other organic colorants. That's because they are much more stable and they don’t provoke allergic reactions. Though they can be received from minerals organically, manufacturers don’t use natural Iron Oxides. They chemically synthesize them in a laboratory to get a pure component without extra chemicals.
Antioxidant
