
St. Tropez Self Tan Purity Vitamins Bronzing Face Serum is a product with 30 ingredients: Water, Dihydroxyacetone, Propanediol, Glycerin, PEG-40 Hydrogenated Castor Oil, Hydroxyethylcellulose, Phenoxyethanol, Betaine, Citrus Reticulata Fruit Extract, Sodium Metabisulfite and 20 more.
Contains: AHA - Lactic Acid, Citric Acid; Antioxidant - Persea Gratissima (Avocado) Fruit Extract, Citric Acid;
Organic score: 43% natural, 53% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
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INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
PEG-40 Hydrogenated Castor Oil helps ingredients to mix better. It has nice cleansing activity helping to remove sebum and dirt from the surface of your skin. It's also responsible for making soft foam in soaps, shower gels, etc. Despite it having "PEG" in the title, it's considered to be safe.
Hydroxyethylcellulose doesn’t provide any notable skincare benefits. It’s used for formulation purposes. It’s a very effective emulsifier and thickening agent. It also improves the product’s texture and feel. It allows manufacturers to use less surfactant making the product safer for your skin.
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.
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