Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Cetearyl Alcohol is used mostly for formulation purposes. It’s a very good emulsifier and emulsion stabilizer. It helps the ingredients mix better and it makes the product spread on your skin evenly. It also makes the product thicker. It doesn’t belong to harmful alcohols and it will not dry your skin.
Propylene Glycol is a useful componet with many positive effects. It’s a very good moisturizer. It helps to deliver ingredients into deeper layers of the skin. It creates a protective layer on the skin preventing water loss. The component is researched very well and doesn’t have notable side effects. It’s used even for making food.
C12-15 Alkyl Benzoate is mostly used as formulation component. It gives the product a soft and silky but non-greasy feeling. As for the skin benefits, it's an emollient – it makes the skin softer and more hydrated. It also helps to kill bacteria and increase the product’s shelf life.
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Glyceryl Stearate SE
Roles: Emulsifying, Surfactant
Moisturizing
Softening
Comedogenic rating [ 3 ]
Bad for oily skin
Glyceryl Stearate SE is a nice moisturizing ingredient. It hydrates the upper layers of the skin and fills small wrinkles. In haircare products, it's used for making hair softer.
Sorbitol is usually used for making different gels. It helps the product to keep water and it helps to deliver active components deeper into the skin. It is a moisturizing and soothing component. It is usually accepted well by all skin types.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
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Titanium Dioxide
Roles: Colorant
UV Protection
Titanium Dioxide is a very effective sunscreen. It belongs to physical sunscreens, meaning it reflects the UV rays like a mirror. The component is a mineral with white color. That’s why it’s also used in different powders as a pigment or brightener.
The component can be both safe and unsafe. It’s reported to be possibly carcinogenic to humans when inhaled. That’s why we don’t recommend using products where TiO2 is used in the form of powder and can be inhaled.
Sometimes it can be a nanoparticle. We recommend avoiding this form because it’s not researched well enough. A safer option is to use a non-nano form.
Vitamin C is known for its strong antioxidant activity. It helps to slow down aging processes. The other positive effect of this ingredient is that it helps to make skin tone even. It's a great ingredient to counter dark areas and uneven skin tone. It's well-researched and considered safe. But it's acid and can irritate the skin if used too often.
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BHTAntioxidant
Roles: Fragrance, Masking
BHT is a stabilizer and antioxidant. It helps to keep the product fresh for a long time, preventing the oxidization of components. It is stable even in high temperatures, that’s why it’s an essential component in some products. It also protects the skin from free radicals. As for safety, the component isn't researched very well. It’s considered to be safe in low concentrations. But there is still not enough scientific data collected.
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Fragaria Vesca (Strawberry) Fruit Extract
Roles: Skin conditioning, Astringent
Moisturizing
Softening
Anti-aging
Lightening
Nutrifying
Rejuvenation
Tones up skin
Hair follicle nutrition
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Glycolic AcidAHA
Roles: Buffering, Exfoliant
Cleansing
Exfoliating
Anti-aging
Lightening
Good for oily skin
Glycolic Acid is the most researched AHA with proven efficiency and it’s a super powerful component. It’s a great exfoliator, meaning it helps to remove dead skin cells preventing bacterial growth, and make your skin look fresh and smooth. It helps to remove dark spots and areas, making skin tone even. But the most serious reason for using this component is that it helps to produce collagen, which is very important for keeping your skin healthy. This is what makes Glycolic Acid so special. Pay attention, that using any AHA makes your skin more UV sensitive. It’s very important to use good sunscreen after applying AHA.
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TocopherolAntioxidant
Roles: Skin conditioning, Fragrance
UV Protection
Anti-aging
Regeneration
Comedogenic rating [ 3 ]
Good for dry skin
Tocopherol is one of the most popular active ingredients in cosmetics. It’s a brilliant component. It's a form of Vitamin E and it does help the skin and hair a lot. It conditions the skin, strengthens its barrier, protects it against harm, and makes the tone even. It also helps your skin and hair to resist the sun. It’s safe but can irritate sensitive skin sometimes. Pay attention to concentration!
Benzoic acid is a preservative and pH adjuster. Human skin accepts this component very nicely. It doesn’t cause irritation or other negative reactions. In 2017 there was a Cosmetic Ingredient Review Expert Panel meeting that confirmed the safety of this ingredient in skincare.
Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.
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Hydrogenated Palm Glycerides Citrate
Roles: Skin conditioning, Emollient
Malassezia unsafe
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".
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Phenoxyethanol
Roles: Fragrance, Preservative
Antiseptic
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
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Potassium Phosphate
Roles: Buffering
Potassium Phosphate is an inorganic salt commonly used in cosmetics and skincare formulations. While it’s not a “hero ingredient” like niacinamide or ceramides, it plays important supporting roles that help a product stay stable, comfortable on the skin, and effective.
Potassium Phosphate (often listed as Dipotassium Phosphate or Monopotassium Phosphate depending on its form) is a buffering and chelating agent. In skincare chemistry, it helps regulate and maintain a product's pH balance — a crucial factor for both stability and skin compatibility. It helps to achieve PH balance by preventing the formula from becoming too acidic or too alkaline over time.
Main Functions:
pH Buffering Agent - Its primary purpose is to stabilize pH. Many active ingredients — such as niacinamide, ceramides, or hyaluronic acid — perform best within a particular pH range. Potassium Phosphate ensures they stay effective throughout the product’s shelf life.
Stabilizer for Emulsions - In creams and lotions, it helps maintain the stability of emulsions (the blend of water and oils), preventing unwanted separation.
Enhances Product Comfort - A stable pH often means better skin tolerance. By keeping the formula balanced, Potassium Phosphate indirectly helps reduce the risk of stinging, redness, and irritation, especially in sensitive skin.
Supports Ingredient Performance - Some actives can lose potency if the formula drifts out of range. Potassium Phosphate keeps the environment optimal, protecting their performance.
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Sodium Cetearyl Sulfate
Roles: Cleansing, Foaming, Surfactant
Cleansing
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Sodium Chloride
Roles: Flavoring, Viscosity controlling
Antiseptic
Sodium Chloride is a very famous ingredeint also known as Salt. Yes, it’s the same salt you can find on your table. In cosmetics, it is used as a preservative helping the product to live longer. It is also used as a peeling agent in different scrubs. Human contact with this element since ancient times and that's why it is 100% safe.
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Sodium Hydroxide
Roles: Buffering
Sodium Hydroxide is used mostly for formulation purposes. It helps to hold the pH level of a product. It also works as a chemical exfoliator that removes dead cells. Usually concentration of this component is low in skin care products and it’s used mostly for adjusting pH.
Sodium Lactate is very effective for recovering the natural lipid layer of the skin. It’s safe and doesn’t provoke negative reactions. It provides a strong moisturizing effect. It’s a nice soothing ingredient.
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Sodium Sulfate
Roles: Bulking, Viscosity controlling
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Sorbic Acid
Roles: Fragrance, Preservative
Antifungal
Sorbic Acid is a very effective synthetic preservative that is used even in food. It’s considered to be safe for use in cosmetic products. It’s great for increasing the shelf life of a product.
Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.
