
PLUM Bright Years is a product with 35 ingredients: Water, Ethylhexyl Methoxycinnamate, Avobenzone, Benzophenone-3, Aloe Barbadensis (Aloe Vera) Leaf Juice, Caprylic/Capric Triglyceride, Betaine, Helianthus Annuus (Sunflower) Oil, Propanediol, Cetearyl Olivate and 25 more.
Contains: Vitamins - Tocopheryl Acetate; Antioxidant - Argania Spinosa (Argan) Kernel Oil, Glycine, Glycyrrhiza Glabra (Licorice) Root Extract, Tocopheryl Acetate;
Organic score: 31% natural, 40% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
Positive effects
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INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Avobenzone is the only chemical UV-protection component with a broad spectrum coverage. It can help to block both UVA I and UVA II rays. It's safe and it is allowed to use at a 3% concentration in the USA and a 5% concentration in the EU countries.
There is one problem: avobenzone loses efficiency when exposed to the sun. If you are outside, it loses 36% of its ability to block UV rays an hour after application. That's why it's recommended to reapply sunscreen every 2 hours.
Aloe Barbadensis (Aloe Vera) Leaf Juice is a natural juice received from Aloe leaves. It has been used in cosmetics for hundreds of ages. Scientists have discovered that it contains more than 200 nutrients: minerals, amino acids, vitamins, and so on. It’s a good component for calming irritated skin. It also helps to heal wounds, helps the skin regenerate faster, improves collagen syncretization, tones up, and moisturizes the skin. It also provides a slight UV-filtering effect.
Caprylic/Capric Triglyceride is an emollient that also hydrates the skin without leaving a fatty film. When applied, the component feels smooth and light. In haircare products, it’s also used for hydrating purposes. It makes hair silky, lowers tangling, and makes hair smooth.
It’s safe for most people, except for people with allergic reactions to coconut or palm oil because these oils are usually used for producing the component.

Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.
Helianthus Annuus (Sunflower) Oil is an ingredient known from ancient times. It’s the oil people receive from Sunflower Seeds and use for different purposes, including cooking. It contains a lot of Lenoic acid which moisturizes the skin, makes it softer, and reduces inflammation. The oil also works as an occlusive agent that forms a protective film and helps to keep skin hydrated.
As for haircare, it’s the second most popular basic oil used in haircare products. It helps to lower hair fragility and make hair softer.
Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.
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