Free from: Drying alcohols, Chemical fragrances, Parabens, Sulfates, PEG, Petroleum-based,
INCI - Full Breakdown
1
Water
Roles: Solvent
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Cetearyl Alcohol is used mostly for formulation purposes. It’s a very good emulsifier and emulsion stabilizer. It helps the ingredients mix better and it makes the product spread on your skin evenly. It also makes the product thicker. It doesn’t belong to harmful alcohols and it will not dry your skin.
3
Polysorbate-60
Roles: Emulsifying, Fragrance, Surfactant
Soothing
Antiseptic
Malassezia unsafe
Polysorbate-60 is an emulsifier, foam stabilizer, and surfactant. It’s considered to be safe but if the product contains PEG ingredients, Polysorbate may produce 1,4-Dioxane which can be harmful to your health.
Cetyl Alcohol is a fatty alcohol. It’s responsible for making your skin soft and improving product thickness. It makes the product easier to apply and feel richer. Though it contains the word “Alcohol” in its title, the component doesn’t belong to harmful alcohols. That’s why a product with this component can still be marked as Alcohol-free. Usually, manufacturers receive this component from coconut or palm oil.
Stearyl Alcohol creates a barrier on the skin's surface lowering the evaporation of water and making it hydrated for a longer time. This barrier helps the skin to recover after deep cleansing. It also makes the skin look smooth. Though it belongs to alcohols, it's a fatty alcohol and it doesn't make your skin dry.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Cocos Nucifera (Coconut) Oil protects the skin from dryness. It’s a very effective organic moisturizer. In hair care, it creates a protective film around hair protecting it. It has slight comedogenic activity, meaning the product may clog pores if there is too much Coconut oil in it.
Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.
In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.
Calendula Officinalis Flower Extract is used in medicine for hundreds of years. A small study shows that it can make skin firmer and more hydrated. There was also a slight improvement in elasticity of the skin. The component also heals wounds.
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
Caprylyl Glycol is a vey popular skincare ingredient. It makes the product spread better and feel better on your skin. It’s a preservative and it improves the effect of other preservatives. It’s also a humectant which helps to retain water. It’s good for keeping your skin in good shape. But manufacturers use it as a supporting component rather than the main one.
22
Ethylhexylglycerin
Roles: Skin conditioning, Deodorant
Moisturizing
Softening
Antiseptic
Deodorant
Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.
Hexylene Glycol is mostly used for formulation purposes. It’s a good surfactant, emulsifier, and viscosity-reducing agent. It maintains the density of the formulation of the product preventing it from separating. It also makes the product feel better.
24
Retinyl Palmitate (Vitamin A Palmitate)Vitamins
Roles: Skin conditioning
Softening
Anti-aging
Regeneration
Hair structure improvement
Malassezia unsafe
Comedogenic rating [ 3 ]
Good for dry skin
25
Tocopheryl AcetateVitaminsAntioxidant
Roles: Skin conditioning
Softening
Nutrifying
Tocopheryl Acetate is a form of Vitamine E. It’s used as an alternative to Tocopherol because it is more stable in the formulation. It has all the positive effects of Tocopherol plus better stability. It’s a brilliant component. It conditions and nourishes the skin helping it to resist aging. It also helps to protect the skin from the sun. High concentrations of Tocopheryl Acetate can lead to irritation and allergic reactions.
26
Citric AcidAntioxidantAHA
Roles: Buffering, Chelating, Fragrance, Masking
Cleansing
Exfoliating
Soothing
Lightening
Lifting
Hair growth stimulating
Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.
It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.
Avocado oil is a natural ingredient with an excellent rejuvenating and moisturizing effect. It's so effective because it contains a lot of squalene - a very strong chemical that protects the skin and helps to keep it hydrated. It's also a nice antioxidant that helps to slower aging. Avocado oil also contains different vitamins (A, B, E), lecithin, and beta-carotene.
Simmondsia Chinensis (Jojoba) Seed Oil is a great vegetable oil to counter dryness. It reduces inflammation and it’s a very nice ingredient for people with redness, eczema, and rosacea. It’s accepted very well by humans skin because its chemical structure is very similar to sebum. That’s why it will hardly provoke any allergy. It’s a very good helper for people with dry skin.
Olea Europaea (Olive) Oil is a great natural ingredient rich with Vitamin E and Vitamin A. It’s an antioxidant that helps to slower aging, recover elasticity and slower wrinkle forming. It makes the skin softer, smooth and lowers inflammation. In antient times people used Olive Oil for healing wounds.
Cocos Nucifera (Coconut) Oil protects the skin from dryness. It’s a very effective organic moisturizer. In hair care, it creates a protective film around hair protecting it. It has slight comedogenic activity, meaning the product may clog pores if there is too much Coconut oil in it.
37
Butyrospermum Parkii (Shea) Butter
Roles: Skin conditioning, Viscosity controlling
UV Protection
Moisturizing
Anti-aging
Malassezia unsafe
Shea Butter is a great natural moisturizer everybody knows about. And it’s popular for a reason. It contains 5 essential fatty acids (palmitic, stearic, oleic, linoleic, and arachidonic), vitamins (A, D, E, F), and catechins, which are antioxidants. It moisturizes the skin and protects it from UV, cold, and other negative factors. It can be used on its own and will not harm your skin even in very high concentrations.
38
Basic Orange 2
Roles: Hair colorant
39
Basic Violet 10
40
Basic Violet 14
Roles: Hair colorant
41
Basic Blue 9
Roles: Hair colorant
42
Basic Violet 1
43
Basic Green 4
Roles: Hair colorant
44
Basic Red 46
45
Colloidal Oatmeal
Roles: Abrasive, Bulking
Softening
Nutrifying
Rejuvenation
46
Centella Asiatica (Gotu Kola) Extract
Roles: Skin conditioning
47
Equisetum Arvense (Horsetail) Leaf Extract
Healing
Tones up skin
Regeneration
Hair follicle nutrition
48
Taraxacum Officinale (Dandelion) Extract
Roles: Skin conditioning
49
Geranium Maculatum (Spotted Cranesbill) Extract
50
Guar Hydroxypropyltrimonium Chloride
Roles: Skin conditioning, Antistatic, Film former, Hair conditioning, Viscosity controlling
Hair conditioning
Hair gloss
Guar Hydroxypropyltrimonium Chloride is a very good conditioner. Used mostly in haircare products. It can recover damaged hair and make them shine much better.
51
Coco-Caprylate/Caprate
Roles: Skin conditioning, Emollient
52
Sodium Benzoate
Roles: Fragrance, Masking, Preservative
Antifungal
Antiseptic
Sodium Benzoate doesn’t have any great skincare effects and is used for formulation purposes. It’s a corrosion inhibitor, fragrance ingredient, and preservative. It is not a broad-spectrum preservative and it’s used with other preservatives for good efficiency. It’s safe, but people with eczema or a history of skin allergies should use this component with attention.
53
GluconolactoneAntioxidantPHA
Roles: Fragrance, Humectant, Solvent
Moisturizing
Acne fighting
Lifting
Gluconolactone belongs to poly hydroxy acids (PHA). It’s very similar to AHAs chemically, that’s why it is usually presented as a «Next Generation AHA». It has all the benefits of AHA but it doesn’t irritate the skin. It’s a strong natural antioxidant which is as strong as Tocopherol or Ascorbic Acid.
Benzyl Alcohol doesn’t belong to harmful alcohols and it will not dry your skin. It’s a stabilizing agent that prevents ingredients oxidization. Having this component in formulation the product will keep efficiency for a longer time. Benzyl Alcohol has a slight almond odor and is used as a fragrance ingredient very often.
55
Dehydroacetic Acid
Roles: Preservative
Antiseptic
Dehydroacetic Acid is a nice preservative. It has potent antifungal and antibacterial properties. It’s not toxic and it doesn’t irritate the skin. Used to increase the shelf life of a product.