Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Dipropylene Glycol is a solvent, emulsifier, viscosity decreasing, and masking agent. It helps to extract useful chemicals from plants and leaves, making natural components in a product more effective. It also helps to hydrate the skin. Considered safe for health and doesn't irritate the skin in common concentration.
Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Tocopherol is one of the most popular active ingredients in cosmetics. It’s a brilliant component. It's a form of Vitamin E and it does help the skin and hair a lot. It conditions the skin, strengthens its barrier, protects it against harm, and makes the tone even. It also helps your skin and hair to resist the sun. It’s safe but can irritate sensitive skin sometimes. Pay attention to concentration!
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Sodium Acetylated Hyaluronate
Roles: Humectant
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Chaenomeles Sinensis (Chinese-Quince) Fruit Extract
Roles: Binding, Emulsion stabilizer, Film former, Humectant
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Hydrogenated Starch Hydrolysate
Roles: Humectant
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Trans Resveratrol
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Glycogen
Roles: Skin conditioning, Humectant
Moisturizing
Nutrifying
Regeneration
Hair strengthening
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Paeonia Suffruticosa (Moutan) Root Extract
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Oenothera Biennis Seed Extract
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Lilium Candidum (Madonna Lily) Bulb Extract
Roles: Skin conditioning
UV Protection
Moisturizing
Lightening
Tones up skin
Protection
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Phellinus Linteus Extract
Roles: Skin conditioning
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Tocopheryl AcetateVitaminsAntioxidant
Roles: Skin conditioning
Softening
Nutrifying
Tocopheryl Acetate is a form of Vitamine E. It’s used as an alternative to Tocopherol because it is more stable in the formulation. It has all the positive effects of Tocopherol plus better stability. It’s a brilliant component. It conditions and nourishes the skin helping it to resist aging. It also helps to protect the skin from the sun. High concentrations of Tocopheryl Acetate can lead to irritation and allergic reactions.
Disodium EDTA is an emulsion stabilizer and chelating agent. It deactivates the metal ions preventing them from reacting with other active ingredients. It improves the stability of a cosmetic formula and keeps the product’s consistency, texture, and pH unchanged. It doesn’t have any skincare effects and is used for formulation purposes only.
Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.
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Citric AcidAntioxidantAHA
Roles: Buffering, Chelating, Fragrance, Masking
Cleansing
Exfoliating
Soothing
Lightening
Lifting
Hair growth stimulating
Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.
It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.
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Sodium Citrate
Roles: Buffering, Chelating, Masking
Sodium Citrate is a water-soluble soft organic surfactant with strong stabilizing and conditioning effects. It helps to produce foam and lowers the negative impact of hard water on your skin and hair. It also helps to regulate the pH level of the product. It’s a natural ingredient and it’s safe for most people. It’s used in food (additive number E331).
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Gellan Gum
Roles: Emulsion stabilizer, Film former, Viscosity controlling
Cetearyl Alcohol is used mostly for formulation purposes. It’s a very good emulsifier and emulsion stabilizer. It helps the ingredients mix better and it makes the product spread on your skin evenly. It also makes the product thicker. It doesn’t belong to harmful alcohols and it will not dry your skin.
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Benzophenone-5
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Polyacrylamide
Roles: Antistatic, Binding, Film former, Hair fixative
Antistatic
Protection
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Steareth-2 Phosphate
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Trilaureth-4 Phosphate
Roles: Emulsifying, Surfactant
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Laureth-7
Roles: Emulsifying, Surfactant
Cleansing
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PEG-40 Hydrogenated Castor Oil
Roles: Emulsifying, Fragrance, Surfactant
Cleansing
Soothing
Malassezia unsafe
PEG
PEG-40 Hydrogenated Castor Oil helps ingredients to mix better. It has nice cleansing activity helping to remove sebum and dirt from the surface of your skin. It's also responsible for making soft foam in soaps, shower gels, etc. Despite it having "PEG" in the title, it's considered to be safe.
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Polysorbate 80
Roles: Emulsifying, Fragrance, Surfactant
Malassezia unsafe
Polysorbate 80 is a formulation component. It helps the components to mix better and makes the product feel smooth on the skin.
Glyceryl Stearate SE is a nice moisturizing ingredient. It hydrates the upper layers of the skin and fills small wrinkles. In haircare products, it's used for making hair softer.
Alcohol Denatured is a great bacteria killer. Manufacturers often put it inside products to increase their shelf life.
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Ethylparaben
Roles: Fragrance, Preservative
Antifungal
Antiseptic
Parabens
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Methylparaben
Roles: Fragrance, Preservative
Parabens
Methylparaben is an effective preservative. It is a controversial ingredient in terms of safety. In 2006 there was a laboratory test showed that this component can increase the sun sensitivity of the skin cells. That’s why it’s a good idea to use sunscreen after you use this component.
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".
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Caramel
Roles: Colorant, Fragrance, Masking
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Titanium Dioxide
Roles: Colorant
UV Protection
Titanium Dioxide is a very effective sunscreen. It belongs to physical sunscreens, meaning it reflects the UV rays like a mirror. The component is a mineral with white color. That’s why it’s also used in different powders as a pigment or brightener.
The component can be both safe and unsafe. It’s reported to be possibly carcinogenic to humans when inhaled. That’s why we don’t recommend using products where TiO2 is used in the form of powder and can be inhaled.
Sometimes it can be a nanoparticle. We recommend avoiding this form because it’s not researched well enough. A safer option is to use a non-nano form.