
Omg! Pure Vitamin C Serum is a product with 64 ingredients: Water, Butylene Glycol, Propanediol, Ascorbic Acid (Vitamin C), Alcohol Denatured, Arbutin, Propylene Carbonate, Glycerin, Dipropylene Glycol, Portulaca Oleracea (Green Purslane) Extract and 54 more.
Contains: Vitamins - Ascorbic Acid (Vitamin C), Panthenol; Antioxidant - Ascorbic Acid (Vitamin C), Arbutin, Tremella Fuciformis (Mushroom) Extract, Pinus Pinaster (Maritime Pine) Bark Extract, Camellia Sinensis (Green Tea) Leaf Extract, Lentinus Edodes (Shiitake Mushroom) Extract, Ganoderma Lucidum (Reishi) Stem Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Arginine, Glycine, Ferulic Acid, Caffeine, Glutathione, Propyl Gallate, Tocopherol, Ubiquinone;
Organic score: 33% natural, 44% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
Positive effects
Concerns
INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.
Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.

Vitamin C is known for its strong antioxidant activity. It helps to slow down aging processes. The other positive effect of this ingredient is that it helps to make skin tone even. It's a great ingredient to counter dark areas and uneven skin tone. It's well-researched and considered safe. But it's acid and can irritate the skin if used too often.

Alcohol Denatured is a great bacteria killer. Manufacturers often put it inside products to increase their shelf life.

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Dipropylene Glycol is a solvent, emulsifier, viscosity decreasing, and masking agent. It helps to extract useful chemicals from plants and leaves, making natural components in a product more effective. It also helps to hydrate the skin. Considered safe for health and doesn't irritate the skin in common concentration.
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