Murdock LondonBeard MoisturiserIngredients

Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Cetyl Alcohol is a fatty alcohol. It’s responsible for making your skin soft and improving product thickness. It makes the product easier to apply and feel richer. Though it contains the word “Alcohol” in its title, the component doesn’t belong to harmful alcohols. That’s why a product with this component can still be marked as Alcohol-free. Usually, manufacturers receive this component from coconut or palm oil.

Aloe Barbadensis (Aloe Vera) Leaf Juice is a natural juice received from Aloe leaves. It has been used in cosmetics for hundreds of ages. Scientists have discovered that it contains more than 200 nutrients: minerals, amino acids, vitamins, and so on. It’s a good component for calming irritated skin. It also helps to heal wounds, helps the skin regenerate faster, improves collagen syncretization, tones up, and moisturizes the skin. It also provides a slight UV-filtering effect.

Dimethicone is the most popular silicone. It makes the skin softer and forms a film adding smooth and silky feeling. This film not only improves how the skin feels but also works as a protective barrier. It also improves the visual appearance of your skin by filling small wrinkles. That's why some people think dimethicone removes wrinkles. Actually, it does not. It's just a visual effect.

One of the most important characteristics of this component is that it helps to spread other ingredients evenly on the surface to provide good coverage. It's very important because you want all your skin cells to receive an equal proportion of the components.

Dimethicone is considered as safe, but remember that it is rather difficult to wash off! This may lead to clogged pores and acne if you use it too often and don't wash off quite well.

Helianthus Annuus (Sunflower) Oil is an ingredient known from ancient times. It’s the oil people receive from Sunflower Seeds and use for different purposes, including cooking. It contains a lot of Lenoic acid which moisturizes the skin, makes it softer, and reduces inflammation. The oil also works as an occlusive agent that forms a protective film and helps to keep skin hydrated.

As for haircare, it’s the second most popular basic oil used in haircare products. It helps to lower hair fragility and make hair softer.

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.

Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.

It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.