
Murad Intensive Age Diffusing Serum is a product with 55 ingredients: Water, PPG-12/Smdi Copolymer, Glycolic Acid, Polymethylsilsesquioxane, Sclerotium Gum, Sodium Hydroxide, Dimethicone, Cetyl Alcohol, Dicaprylyl Maleate, PEG-40 Hydrogenated Castor Oil and 45 more.
Contains: AHA - Glycolic Acid; BHA - Salicylic Acid; Vitamins - Retinol (Vitamin A), Ascorbic Acid (Vitamin C), Tocopheryl Acetate; Retinoids - Retinol (Vitamin A); Antioxidant - Taurine, Retinol (Vitamin A), Avena Sativa (Oat) Kernel Extract, Ascorbic Acid (Vitamin C), Propyl Gallate, Tocopheryl Acetate, Lecithin;
Organic score: 33% natural, 47% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
Positive effects
Concerns
INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Glycolic Acid is the most researched AHA with proven efficiency and it’s a super powerful component. It’s a great exfoliator, meaning it helps to remove dead skin cells preventing bacterial growth, and make your skin look fresh and smooth. It helps to remove dark spots and areas, making skin tone even. But the most serious reason for using this component is that it helps to produce collagen, which is very important for keeping your skin healthy. This is what makes Glycolic Acid so special. Pay attention, that using any AHA makes your skin more UV sensitive. It’s very important to use good sunscreen after applying AHA.
Sodium Hydroxide is used mostly for formulation purposes. It helps to hold the pH level of a product. It also works as a chemical exfoliator that removes dead cells. Usually concentration of this component is low in skin care products and it’s used mostly for adjusting pH.
Dimethicone is the most popular silicone. It makes the skin softer and forms a film adding smooth and silky feeling. This film not only improves how the skin feels but also works as a protective barrier. It also improves the visual appearance of your skin by filling small wrinkles. That's why some people think dimethicone removes wrinkles. Actually, it does not. It's just a visual effect.
One of the most important characteristics of this component is that it helps to spread other ingredients evenly on the surface to provide good coverage. It's very important because you want all your skin cells to receive an equal proportion of the components.
Dimethicone is considered as safe, but remember that it is rather difficult to wash off! This may lead to clogged pores and acne if you use it too often and don't wash off quite well.
Cetyl Alcohol is a fatty alcohol. It’s responsible for making your skin soft and improving product thickness. It makes the product easier to apply and feel richer. Though it contains the word “Alcohol” in its title, the component doesn’t belong to harmful alcohols. That’s why a product with this component can still be marked as Alcohol-free. Usually, manufacturers receive this component from coconut or palm oil.
PEG-40 Hydrogenated Castor Oil helps ingredients to mix better. It has nice cleansing activity helping to remove sebum and dirt from the surface of your skin. It's also responsible for making soft foam in soaps, shower gels, etc. Despite it having "PEG" in the title, it's considered to be safe.
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