
Matrix Biolage Colorlast Purple Shampoo is a product with 42 ingredients: Water, Water, Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Sodium Chloride, Cocamide Mipa, Sodium Lauryl Sulfate, Amodimethicone and 32 more.
Contains: AHA - Citric Acid; BHA - Salicylic Acid; Antioxidant - Citric Acid, Glycine Soja (Soybean) Oil, Tocopherol;
Organic score: 31% natural, 60% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
Positive effects
Concerns
INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Sodium Chloride is a very famous ingredeint also known as Salt. Yes, it’s the same salt you can find on your table. In cosmetics, it is used as a preservative helping the product to live longer. It is also used as a peeling agent in different scrubs. Human contact with this element since ancient times and that's why it is 100% safe.

Sodium Lauryl Sulfate is a surfactant. It helps cosmetic products to remove all the sebum and dirt from your skin. Water can't dissolve sebum on its own because sebum contains oils. Surfactants help water get into sebum and wash off all the unnecessary stuff from your skin.
The component also helps to form a nice foam. The foam allows to spread the product evenly. which is important for good cleansing.
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