Cetearyl Alcohol is used mostly for formulation purposes. It’s a very good emulsifier and emulsion stabilizer. It helps the ingredients mix better and it makes the product spread on your skin evenly. It also makes the product thicker. It doesn’t belong to harmful alcohols and it will not dry your skin.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
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Titanium Dioxide
Roles: Colorant
UV Protection
Titanium Dioxide is a very effective sunscreen. It belongs to physical sunscreens, meaning it reflects the UV rays like a mirror. The component is a mineral with white color. That’s why it’s also used in different powders as a pigment or brightener.
The component can be both safe and unsafe. It’s reported to be possibly carcinogenic to humans when inhaled. That’s why we don’t recommend using products where TiO2 is used in the form of powder and can be inhaled.
Sometimes it can be a nanoparticle. We recommend avoiding this form because it’s not researched well enough. A safer option is to use a non-nano form.
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Saponaria Officinalis (Soapwort) Extract
Roles: Skin conditioning
Cleansing
Acne fighting
Soothing
Antifungal
Anti dandruff
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Althea Officinalis Extract
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Helianthus Annuus (Sunflower) Oil
Roles: Skin conditioning, Emollient
Malassezia unsafe
Helianthus Annuus (Sunflower) Oil is an ingredient known from ancient times. It’s the oil people receive from Sunflower Seeds and use for different purposes, including cooking. It contains a lot of Lenoic acid which moisturizes the skin, makes it softer, and reduces inflammation. The oil also works as an occlusive agent that forms a protective film and helps to keep skin hydrated.
As for haircare, it’s the second most popular basic oil used in haircare products. It helps to lower hair fragility and make hair softer.
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Butyrospermum Parkii (Shea) Butter
Roles: Skin conditioning, Viscosity controlling
UV Protection
Moisturizing
Anti-aging
Malassezia unsafe
Shea Butter is a great natural moisturizer everybody knows about. And it’s popular for a reason. It contains 5 essential fatty acids (palmitic, stearic, oleic, linoleic, and arachidonic), vitamins (A, D, E, F), and catechins, which are antioxidants. It moisturizes the skin and protects it from UV, cold, and other negative factors. It can be used on its own and will not harm your skin even in very high concentrations.
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".
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Elaeis Guineensis Kernel Oil
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TocopherolAntioxidant
Roles: Skin conditioning, Fragrance
UV Protection
Anti-aging
Regeneration
Comedogenic rating [ 3 ]
Good for dry skin
Tocopherol is one of the most popular active ingredients in cosmetics. It’s a brilliant component. It's a form of Vitamin E and it does help the skin and hair a lot. It conditions the skin, strengthens its barrier, protects it against harm, and makes the tone even. It also helps your skin and hair to resist the sun. It’s safe but can irritate sensitive skin sometimes. Pay attention to concentration!
Lactic Acid is the most popular and the least aggressive acid among all the AHAs. Unlike Salicylic and Glycolic acids which can irritate your skin, Lactic Acid will hardly cause any problems. The combination of its soft action and effectiveness makes it a real brilliant. It exfoliates dead cells, makes the skin tone even, clears pores, kills bacteria, moisturizes the skin and helps to keep water, helps the cells to produce Hyaluronic Acid. It also works as a strong antioxidant and anti-aging component.
It's a great acid for getting familiar with the world of AHAs. If you want to start using "fruit acids" but struggling for some reason, try to use Lactic Acid first. If your skin accepts it well, you can try stronger acids.
Benzyl Alcohol doesn’t belong to harmful alcohols and it will not dry your skin. It’s a stabilizing agent that prevents ingredients oxidization. Having this component in formulation the product will keep efficiency for a longer time. Benzyl Alcohol has a slight almond odor and is used as a fragrance ingredient very often.