Holika HolikaNaked Face Gold Serum PrimerIngredients

Alcohol Denatured is a great bacteria killer. Manufacturers often put it inside products to increase their shelf life.

Disodium EDTA is an emulsion stabilizer and chelating agent. It deactivates the metal ions preventing them from reacting with other active ingredients. It improves the stability of a cosmetic formula and keeps the product’s consistency, texture, and pH unchanged. It doesn’t have any skincare effects and is used for formulation purposes only.

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".

Sodium Hyaluronate is an amazing component! It plays very important role in skin hydration process. It helps to maintain water balance and lower water loss. Scientists have found a direct dependence between the level of Sodium Hyaluronate in cells and skin aging. That's why this component is so much important. It must be in your routine if you want to have a healthy and fresh looking skin.

Some people think that Sodium Hyaluronate and Hyaluronic acid are different names of the same component, but it is not entirely correct. Hyaluronic acid is a different chemical but with similar effects. Actually, Sodium Hyaluronate is used in cosmetics much more often because it’s more stable and has much better resistance to oxidation.

Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.

Caprylic/Capric Triglyceride is an emollient that also hydrates the skin without leaving a fatty film. When applied, the component feels smooth and light. In haircare products, it’s also used for hydrating purposes. It makes hair silky, lowers tangling, and makes hair smooth.

It’s safe for most people, except for people with allergic reactions to coconut or palm oil because these oils are usually used for producing the component.

Caprylyl Glycol is a vey popular skincare ingredient. It makes the product spread better and feel better on your skin. It’s a preservative and it improves the effect of other preservatives. It’s also a humectant which helps to retain water. It’s good for keeping your skin in good shape. But manufacturers use it as a supporting component rather than the main one.

Pentylene Glycol is a great replacement for Propylene Glycol. It has very similar characteristics but it’s derived from plants (usually from corn). Natural cosmetics lovers will find this component very useful. It enhances the moisturizing effect of cosmetic products, improves the efficiency of preservatives and it’s an effective emulsifier. It’s approved by ECOCERT and COSMOS so it’s considered to be 100% safe and can be used in vegan products.

Ceramide NP is one of the most important ceramides found naturally in human skin. It plays a key role in maintaining a strong, healthy moisture barrier — the skin’s protective shield. When this barrier is damaged, skin becomes dry, irritated, and more sensitive. It helps restore that balance.

In skincare formulas, the component works by filling in the microscopic gaps between skin cells, much like mortar between bricks. This strengthens the outer layer of the skin, reduces moisture loss, and enhances overall resilience. Products containing Ceramide NP are especially beneficial for dry, sensitive, or compromised skin, including conditions like irritation from over-exfoliating or cold weather exposure.

Its biggest advantage is biocompatibility: Ceramide NP closely mimics the skin’s own natural ceramides, making it highly effective and well-tolerated. When combined with cholesterol and fatty acids, its performance is even better, helping to rebuild the lipid barrier more efficiently.

Overall, Ceramide NP is a gentle yet powerful ingredient that supports long-term skin health by reinforcing hydration, smoothing texture, and improving the skin’s ability to protect itself.

Glycine is the building block of skin proteins. But you should know one important thing: the body can produce this component itself and it will not accept the ingredient you put on your skin for this purpose. It will not help to improve your own glycine level. As a cosmetic component, it can work only on the surface of your skin.

Arginine is an essential amino acid. It works as an antioxidant when used in skincare products. It also helps the skin to regenerate and stay hydrated. In hair care, it is used to decrease damage from oxidative coloring or bleaching.