Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.
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Disodium EDTA
Roles: Chelating, Viscosity controlling
Disodium EDTA is an emulsion stabilizer and chelating agent. It deactivates the metal ions preventing them from reacting with other active ingredients. It improves the stability of a cosmetic formula and keeps the product’s consistency, texture, and pH unchanged. It doesn’t have any skincare effects and is used for formulation purposes only.
Propylene Glycol is a useful componet with many positive effects. It’s a very good moisturizer. It helps to deliver ingredients into deeper layers of the skin. It creates a protective layer on the skin preventing water loss. The component is researched very well and doesn’t have notable side effects. It’s used even for making food.
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Musa Sapientum (Plantain) Fruit Extract
Roles: Skin conditioning
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Cocos Nucifera (Coconut) Extract
Moisturizing
Softening
Soothing
Healing
Rejuvenation
Tones up skin
Regeneration
Tanning
Hair strengthening
Hair structure improvement
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Psidium Guajava (Guava) Fruit ExtractAntioxidant
Roles: Skin conditioning, Astringent
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Cymbopogon Schoenanthus (Lemongrass) Extract
Roles: Skin conditioning
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Maranta Arundinacea Root Extract
Roles: Smoothing
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Santalum Album (Sandalwood) Extract
Roles: Skin conditioning, Fragrance
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Macrocystis Pyrifera (Kelp) Extract
Roles: Viscosity controlling
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Nasturtium Officinale (Watercress) Extract
Roles: Skin conditioning, Fragrance
Healing
Hair strengthening
Hair structure improvement
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Aleurites Moluccanus (Kukui) Extract
Roles: Astringent, Emollient
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".
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Iron Oxides
Roles: Colorant
Moisturizing
Iron Oxides are colorants. They give different colors to the product: yellow, red, or black. Different scientific researches show that they are much safer than other organic colorants. That's because they are much more stable and they don’t provoke allergic reactions. Though they can be received from minerals organically, manufacturers don’t use natural Iron Oxides. They chemically synthesize them in a laboratory to get a pure component without extra chemicals.
