Isododecane is an emollient and a good base for colorants. Very often used in powders and shades because it spreads on the skin nicely. It also helps to soften the skin and helps to lower water loss making all the moisturizing components work better.
2
Trimethylsiloxysilicate
Roles: Skin conditioning, Antifoaming, Emollient
Hair conditioning
3
Water
Roles: Solvent
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Roles: Binding, Film former, Viscosity controlling
6
Silica
Silica is used for improving texture of the product. It helps the product to spread out evenly. Very often it’s used in different exfoliants as an abrasive. It's safe and non-toxic.
Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.
Potassium Sorbate is a preservative that increases the shelf life of the product. It’s a great alternative to parabens. That's why manufacturers like to use this component. It is safe in concentration of up to 10% but it is used in cosmetics in amounts of 1% or even lower.
19
Phenoxyethanol
Roles: Fragrance, Preservative
Antiseptic
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
Cyclopentasiloxane is a fluid silicone. It’s non-greasy and doesn’t have any scent or color. It evaporates pretty fast which makes this ingredient essential when it comes to making products that have to dry quickly. It also gives a nice silky feeling when you apply the product to the skin and hair. It leaves a thin film that protects the skin after evaporation.
Cyclopentasiloxane is chemically neutral, meaning it doesn’t react with other components.
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Ceramide 3
Roles: Skin conditioning, Hair conditioning
24
Tocopheryl AcetateVitaminsAntioxidant
Roles: Skin conditioning
Softening
Nutrifying
Tocopheryl Acetate is a form of Vitamine E. It’s used as an alternative to Tocopherol because it is more stable in the formulation. It has all the positive effects of Tocopherol plus better stability. It’s a brilliant component. It conditions and nourishes the skin helping it to resist aging. It also helps to protect the skin from the sun. High concentrations of Tocopheryl Acetate can lead to irritation and allergic reactions.
25
Hydrolyzed Collagen
Roles: Skin conditioning, Antistatic, Emollient, Film former, Hair conditioning, Humectant
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Roles: Skin conditioning, Emollient, Film former, Hair conditioning, Hair fixative
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Lycium Chinense Fruit ExtractAntioxidant
32
Vaccinium Macrocarpon (Cranberry) Fruit ExtractAntioxidant
Roles: Astringent
Moisturizing
Acne fighting
Pore Shrinking
Soothing
Anti-aging
Lightening
Nutrifying
Rejuvenation
Tones up skin
33
Rubus Idaeus (Raspberry) Fruit Extract
Roles: Skin conditioning
34
Morus Nigra (Black Mulberry) Fruit Extract
Roles: Skin conditioning
35
Ribes Nigrum (Blackcurrant) Fruit ExtractAntioxidant
Roles: Skin conditioning
Cleansing
Softening
Soothing
Healing
Nutrifying
Tones up skin
36
Vaccinium Angustifolium (Blueberry) Fruit Extract
Anti-aging
Elasticity improvement
Tones up skin
Protection
37
Rubus Fruticosus (Blackberry) Fruit Extract
Roles: Astringent, Fragrance, Masking
Moisturizing
Elasticity improvement
Tones up skin
38
Euterpe Oleracea (Acai) Fruit Extract
Roles: Hair conditioning
39
Rubus Coreanus Fruit Extract
Roles: Skin conditioning
40
Vaccinium Myrtillus (Bilberry) Fruit ExtractAntioxidant
Roles: Skin conditioning
Cleansing
Soothing
Regeneration
41
Aristotelia Chilensis Fruit Extract (Wineberry)
42
Ethylhexylglycerin
Roles: Skin conditioning, Deodorant
Moisturizing
Softening
Antiseptic
Deodorant
Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.
43
May Contain: CI 77499 (Iron Oxides)
44
Mica
Roles: Colorant
Mica is a natural mineral used in cosmetics because of its beautiful and shiny appearance. It’s used in powders, highlighters, and other makeup products. It’s absolutely neutral to our skin and will not cause any skin-related problems.
45
Titanium Dioxide
Roles: Colorant
UV Protection
Titanium Dioxide is a very effective sunscreen. It belongs to physical sunscreens, meaning it reflects the UV rays like a mirror. The component is a mineral with white color. That’s why it’s also used in different powders as a pigment or brightener.
The component can be both safe and unsafe. It’s reported to be possibly carcinogenic to humans when inhaled. That’s why we don’t recommend using products where TiO2 is used in the form of powder and can be inhaled.
Sometimes it can be a nanoparticle. We recommend avoiding this form because it’s not researched well enough. A safer option is to use a non-nano form.
