Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Cocos Nucifera (Coconut) Oil protects the skin from dryness. It’s a very effective organic moisturizer. In hair care, it creates a protective film around hair protecting it. It has slight comedogenic activity, meaning the product may clog pores if there is too much Coconut oil in it.
Cocamidopropyl Betaine is a pH 4.5-5.5 liquid that is used to improve the overall efficiency of the formulation. It’s usually combined with different surfactants and is used because of its cleansing efficiency. It helps to remove sebum and dirt from the skin and hair. It also works as a foaming agent helping to make a pleasant foam.
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Elaeis Guineensis (African Oil Palm) Oil
Roles: Skin conditioning, Emollient
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Decyl Glucoside
Roles: Cleansing, Emulsion stabilizer, Surfactant
Cleansing
Decyl glucoside is a surfactant. It provides degreasing and wetting effects. It removes dirt and sebum gently. It doesn’t irritate the skin but at the same time, it’s an effective cleanser. It’s considered to be the safest among all the other surfactants.
Olea Europaea (Olive) Oil is a great natural ingredient rich with Vitamin E and Vitamin A. It’s an antioxidant that helps to slower aging, recover elasticity and slower wrinkle forming. It makes the skin softer, smooth and lowers inflammation. In antient times people used Olive Oil for healing wounds.
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Helianthus Annuus (Sunflower) Oil
Roles: Skin conditioning, Emollient
Malassezia unsafe
Helianthus Annuus (Sunflower) Oil is an ingredient known from ancient times. It’s the oil people receive from Sunflower Seeds and use for different purposes, including cooking. It contains a lot of Lenoic acid which moisturizes the skin, makes it softer, and reduces inflammation. The oil also works as an occlusive agent that forms a protective film and helps to keep skin hydrated.
As for haircare, it’s the second most popular basic oil used in haircare products. It helps to lower hair fragility and make hair softer.
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Argania Spinosa (Argan) Kernel OilAntioxidant
Roles: Skin conditioning, Emollient
Moisturizing
Softening
Soothing
Elasticity improvement
Rejuvenation
Tones up skin
Regeneration
This oil consists of Olein and Linoleic acids mostly. It also contains a lot of Tocopherol. That's why it's a great component to counter ageing. It soaks into the skin pretty fast without leaving an oily film. It makes the skin feel silky and helps to recover hydro-lipid layer, increases its firmness and elasticity.
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Polysorbate-20
Roles: Emulsifying, Fragrance, Surfactant
Nutrifying
Malassezia unsafe
Polysorbate 20 doesn’t have any notable skin benefits but is used in cosmetics quite often. Manufacturers use it for formulation purposes. It improves the scent, texture, and feel of the product.
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Citric AcidAntioxidantAHA
Roles: Buffering, Chelating, Fragrance, Masking
Cleansing
Exfoliating
Soothing
Lightening
Lifting
Hair growth stimulating
Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.
It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.
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Disodium EDTA
Roles: Chelating, Viscosity controlling
Disodium EDTA is an emulsion stabilizer and chelating agent. It deactivates the metal ions preventing them from reacting with other active ingredients. It improves the stability of a cosmetic formula and keeps the product’s consistency, texture, and pH unchanged. It doesn’t have any skincare effects and is used for formulation purposes only.
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HydroxyacetophenoneAntioxidant
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Potassium Benzoate
Roles: Preservative
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Chlorphenesin
Roles: Antimicrobial, Biocide, Preservative
Chlorphenesin is a popular preservative. It doesn’t provide any skin-related positive effects and is used to prevent bacterial growth inside a product. It’s a weak preservative but works much better with silicones.
Allowed concentration: no more than 0,3% for European Union countries.
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".