Etude HouseWhite Cloud Peeling MaskIngredients

Hydroxyethylcellulose doesn’t provide any notable skincare benefits. It’s used for formulation purposes. It’s a very effective emulsifier and thickening agent. It also improves the product’s texture and feel. It allows manufacturers to use less surfactant making the product safer for your skin.

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.

Hexylene Glycol is mostly used for formulation purposes. It’s a good surfactant, emulsifier, and viscosity-reducing agent. It maintains the density of the formulation of the product preventing it from separating. It also makes the product feel better.

Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.

Salicylic Acid is an amazing component for oily skin. It’s a famous BHA that chemically exfoliates dead cells, kills bacteria, and prevents acne. It works as a strong pores cleanser. AHAs are not effective for removing sebum from pores, while BHAs are leaders in this space. Salicylic Acid also helps to shrink pores, remove acne scars and make skin tone even. Pay attention: concentration matters! This ingredient is rather aggressive. It can lead to irritation in high concentrations. If your skin has never seen this component before test the product first.

Glycolic Acid is the most researched AHA with proven efficiency and it’s a super powerful component. It’s a great exfoliator, meaning it helps to remove dead skin cells preventing bacterial growth, and make your skin look fresh and smooth. It helps to remove dark spots and areas, making skin tone even. But the most serious reason for using this component is that it helps to produce collagen, which is very important for keeping your skin healthy. This is what makes Glycolic Acid so special. Pay attention, that using any AHA makes your skin more UV sensitive. It’s very important to use good sunscreen after applying AHA.

Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Sodium Benzoate doesn’t have any great skincare effects and is used for formulation purposes. It’s a corrosion inhibitor, fragrance ingredient, and preservative. It is not a broad-spectrum preservative and it’s used with other preservatives for good efficiency. It’s safe, but people with eczema or a history of skin allergies should use this component with attention.

Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.