Equate BeautyEye Lifting SerumIngredients

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.

Silica is used for improving texture of the product. It helps the product to spread out evenly. Very often it’s used in different exfoliants as an abrasive. It's safe and non-toxic.

Titanium Dioxide is a very effective sunscreen. It belongs to physical sunscreens, meaning it reflects the UV rays like a mirror. The component is a mineral with white color. That’s why it’s also used in different powders as a pigment or brightener.

The component can be both safe and unsafe. It’s reported to be possibly carcinogenic to humans when inhaled. That’s why we don’t recommend using products where TiO2 is used in the form of powder and can be inhaled.

Sometimes it can be a nanoparticle. We recommend avoiding this form because it’s not researched well enough. A safer option is to use a non-nano form.

Mica is a natural mineral used in cosmetics because of its beautiful and shiny appearance. It’s used in powders, highlighters, and other makeup products. It’s absolutely neutral to our skin and will not cause any skin-related problems.

Tocopheryl Acetate is a form of Vitamine E. It’s used as an alternative to Tocopherol because it is more stable in the formulation. It has all the positive effects of Tocopherol plus better stability. It’s a brilliant component. It conditions and nourishes the skin helping it to resist aging. It also helps to protect the skin from the sun. High concentrations of Tocopheryl Acetate can lead to irritation and allergic reactions.

Peg-100 Stearate is a good emulsifier that makes the ingredients mix nicely. It also makes the skin soft and moisturized. Peg-100 Stearate is also known for its cleansing effect. CIR Expert Panel marked this ingredient as safe.

Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.

In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.

Iron Oxides are colorants. They give different colors to the product: yellow, red, or black. Different scientific researches show that they are much safer than other organic colorants. That's because they are much more stable and they don’t provoke allergic reactions. Though they can be received from minerals organically, manufacturers don’t use natural Iron Oxides. They chemically synthesize them in a laboratory to get a pure component without extra chemicals.

AcrylatesC10-30 Alkyl Acrylate Crosspolymer is a synthetic non-toxic gel used mostly for formulation purposes. It helps manufacturers to achieve the necessary texture of the product (it makes the product thicker). It also has sight healing and antistatic activity.

Disodium EDTA is an emulsion stabilizer and chelating agent. It deactivates the metal ions preventing them from reacting with other active ingredients. It improves the stability of a cosmetic formula and keeps the product’s consistency, texture, and pH unchanged. It doesn’t have any skincare effects and is used for formulation purposes only.

Allantoin usually doesn’t catch too much attention, but it is an essential ingredient for sensitive, dry, and problem skin. It is a good moisturizer that makes skin hydrated. But manufacturers love it because of its strong soothing effect. It also exfoliates dead cells, stimulates recovery of your skin, and helps to protect the skin from the sun, frost, and similar negative impacts.

The component is researched very well and its soothing activity is confirmed by scientists. Used in concentration between 0.5-2%.

Green Tea Leaf Extract is a great antioxidant often used in Korean skincare products. It contains EGCG - the most effective flavonoid. It makes the skin look fresh, fills it with vitamines, and helps to prevent aging. It also helps to lower inflammation.

Disodium EDTA is an emulsion stabilizer and chelating agent. It deactivates the metal ions preventing them from reacting with other active ingredients. It improves the stability of a cosmetic formula and keeps the product’s consistency, texture, and pH unchanged. It doesn’t have any skincare effects and is used for formulation purposes only.

Mica is a natural mineral used in cosmetics because of its beautiful and shiny appearance. It’s used in powders, highlighters, and other makeup products. It’s absolutely neutral to our skin and will not cause any skin-related problems.

Peg-100 Stearate is a good emulsifier that makes the ingredients mix nicely. It also makes the skin soft and moisturized. Peg-100 Stearate is also known for its cleansing effect. CIR Expert Panel marked this ingredient as safe.

Green Tea Leaf Extract is a great antioxidant often used in Korean skincare products. It contains EGCG - the most effective flavonoid. It makes the skin look fresh, fills it with vitamines, and helps to prevent aging. It also helps to lower inflammation.

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.

Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.

Silica is used for improving texture of the product. It helps the product to spread out evenly. Very often it’s used in different exfoliants as an abrasive. It's safe and non-toxic.

AcrylatesC10-30 Alkyl Acrylate Crosspolymer is a synthetic non-toxic gel used mostly for formulation purposes. It helps manufacturers to achieve the necessary texture of the product (it makes the product thicker). It also has sight healing and antistatic activity.

Carbomer is used for formulation purposes. It helps to control the viscosity and flow of a product. It’s considered safe but only if it’s well purified. Poorly purified carbomers may contain benzol which may lead to irritation.

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.

Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Titanium Dioxide is a very effective sunscreen. It belongs to physical sunscreens, meaning it reflects the UV rays like a mirror. The component is a mineral with white color. That’s why it’s also used in different powders as a pigment or brightener.

The component can be both safe and unsafe. It’s reported to be possibly carcinogenic to humans when inhaled. That’s why we don’t recommend using products where TiO2 is used in the form of powder and can be inhaled.

Sometimes it can be a nanoparticle. We recommend avoiding this form because it’s not researched well enough. A safer option is to use a non-nano form.

Tocopheryl Acetate is a form of Vitamine E. It’s used as an alternative to Tocopherol because it is more stable in the formulation. It has all the positive effects of Tocopherol plus better stability. It’s a brilliant component. It conditions and nourishes the skin helping it to resist aging. It also helps to protect the skin from the sun. High concentrations of Tocopheryl Acetate can lead to irritation and allergic reactions.

Niacinamide is a form of Vitamin B3 and it’s a superman in cosmetics. This ingredient is researched very well. It has a lot of positive reviews from scientists and experts. It's very important for healthy skin. The lack of this vitamin can cause dryness, itching, and sun sensitivity. The component removes small wrinkles and fine lines, heals wounds, and prevents the forming of cancer cells. It also makes the skin tone even by removing dark spots. It increases ceramide synthesis which increases the overall health of your skin. It fights acne and lowers pores.

Researches say that 4-5% of Niacinamide is the most effective concentration for skincare use.

Allantoin usually doesn’t catch too much attention, but it is an essential ingredient for sensitive, dry, and problem skin. It is a good moisturizer that makes skin hydrated. But manufacturers love it because of its strong soothing effect. It also exfoliates dead cells, stimulates recovery of your skin, and helps to protect the skin from the sun, frost, and similar negative impacts.

The component is researched very well and its soothing activity is confirmed by scientists. Used in concentration between 0.5-2%.

Polysorbate 20 doesn’t have any notable skin benefits but is used in cosmetics quite often. Manufacturers use it for formulation purposes. It improves the scent, texture, and feel of the product.

Iron Oxides are colorants. They give different colors to the product: yellow, red, or black. Different scientific researches show that they are much safer than other organic colorants. That's because they are much more stable and they don’t provoke allergic reactions. Though they can be received from minerals organically, manufacturers don’t use natural Iron Oxides. They chemically synthesize them in a laboratory to get a pure component without extra chemicals.

Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.

In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.

Dimethicone is the most popular silicone. It makes the skin softer and forms a film adding smooth and silky feeling. This film not only improves how the skin feels but also works as a protective barrier. It also improves the visual appearance of your skin by filling small wrinkles. That's why some people think dimethicone removes wrinkles. Actually, it does not. It's just a visual effect.

One of the most important characteristics of this component is that it helps to spread other ingredients evenly on the surface to provide good coverage. It's very important because you want all your skin cells to receive an equal proportion of the components.

Dimethicone is considered as safe, but remember that it is rather difficult to wash off! This may lead to clogged pores and acne if you use it too often and don't wash off quite well.

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Dimethicone is the most popular silicone. It makes the skin softer and forms a film adding smooth and silky feeling. This film not only improves how the skin feels but also works as a protective barrier. It also improves the visual appearance of your skin by filling small wrinkles. That's why some people think dimethicone removes wrinkles. Actually, it does not. It's just a visual effect.

One of the most important characteristics of this component is that it helps to spread other ingredients evenly on the surface to provide good coverage. It's very important because you want all your skin cells to receive an equal proportion of the components.

Dimethicone is considered as safe, but remember that it is rather difficult to wash off! This may lead to clogged pores and acne if you use it too often and don't wash off quite well.

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.

Niacinamide is a form of Vitamin B3 and it’s a superman in cosmetics. This ingredient is researched very well. It has a lot of positive reviews from scientists and experts. It's very important for healthy skin. The lack of this vitamin can cause dryness, itching, and sun sensitivity. The component removes small wrinkles and fine lines, heals wounds, and prevents the forming of cancer cells. It also makes the skin tone even by removing dark spots. It increases ceramide synthesis which increases the overall health of your skin. It fights acne and lowers pores.

Researches say that 4-5% of Niacinamide is the most effective concentration for skincare use.

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.

Carbomer is used for formulation purposes. It helps to control the viscosity and flow of a product. It’s considered safe but only if it’s well purified. Poorly purified carbomers may contain benzol which may lead to irritation.

Polysorbate 20 doesn’t have any notable skin benefits but is used in cosmetics quite often. Manufacturers use it for formulation purposes. It improves the scent, texture, and feel of the product.

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.

Silica is used for improving texture of the product. It helps the product to spread out evenly. Very often it’s used in different exfoliants as an abrasive. It's safe and non-toxic.

Titanium Dioxide is a very effective sunscreen. It belongs to physical sunscreens, meaning it reflects the UV rays like a mirror. The component is a mineral with white color. That’s why it’s also used in different powders as a pigment or brightener.

The component can be both safe and unsafe. It’s reported to be possibly carcinogenic to humans when inhaled. That’s why we don’t recommend using products where TiO2 is used in the form of powder and can be inhaled.

Sometimes it can be a nanoparticle. We recommend avoiding this form because it’s not researched well enough. A safer option is to use a non-nano form.

Mica is a natural mineral used in cosmetics because of its beautiful and shiny appearance. It’s used in powders, highlighters, and other makeup products. It’s absolutely neutral to our skin and will not cause any skin-related problems.

Tocopheryl Acetate is a form of Vitamine E. It’s used as an alternative to Tocopherol because it is more stable in the formulation. It has all the positive effects of Tocopherol plus better stability. It’s a brilliant component. It conditions and nourishes the skin helping it to resist aging. It also helps to protect the skin from the sun. High concentrations of Tocopheryl Acetate can lead to irritation and allergic reactions.

Peg-100 Stearate is a good emulsifier that makes the ingredients mix nicely. It also makes the skin soft and moisturized. Peg-100 Stearate is also known for its cleansing effect. CIR Expert Panel marked this ingredient as safe.

Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.

In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.

Iron Oxides are colorants. They give different colors to the product: yellow, red, or black. Different scientific researches show that they are much safer than other organic colorants. That's because they are much more stable and they don’t provoke allergic reactions. Though they can be received from minerals organically, manufacturers don’t use natural Iron Oxides. They chemically synthesize them in a laboratory to get a pure component without extra chemicals.

AcrylatesC10-30 Alkyl Acrylate Crosspolymer is a synthetic non-toxic gel used mostly for formulation purposes. It helps manufacturers to achieve the necessary texture of the product (it makes the product thicker). It also has sight healing and antistatic activity.

Disodium EDTA is an emulsion stabilizer and chelating agent. It deactivates the metal ions preventing them from reacting with other active ingredients. It improves the stability of a cosmetic formula and keeps the product’s consistency, texture, and pH unchanged. It doesn’t have any skincare effects and is used for formulation purposes only.

Allantoin usually doesn’t catch too much attention, but it is an essential ingredient for sensitive, dry, and problem skin. It is a good moisturizer that makes skin hydrated. But manufacturers love it because of its strong soothing effect. It also exfoliates dead cells, stimulates recovery of your skin, and helps to protect the skin from the sun, frost, and similar negative impacts.

The component is researched very well and its soothing activity is confirmed by scientists. Used in concentration between 0.5-2%.

Green Tea Leaf Extract is a great antioxidant often used in Korean skincare products. It contains EGCG - the most effective flavonoid. It makes the skin look fresh, fills it with vitamines, and helps to prevent aging. It also helps to lower inflammation.