
By Veira Volume Shampoo is a product with 22 ingredients: Alcohol Denatured, Benzoic Acid, Butylene Glycol, FD&C Red No. 40 (Ci 16035), Citric Acid, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Helianthus Annuus (Sunflower) Seed Extract and 12 more.
Contains: AHA - Citric Acid, Lactic Acid; Vitamins - Panthenol; Antioxidant - Citric Acid;
Organic score: 27% natural, 59% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
Positive effects
Concerns
INCI - Full Breakdown

Alcohol Denatured is a great bacteria killer. Manufacturers often put it inside products to increase their shelf life.
Benzoic acid is a preservative and pH adjuster. Human skin accepts this component very nicely. It doesn’t cause irritation or other negative reactions. In 2017 there was a Cosmetic Ingredient Review Expert Panel meeting that confirmed the safety of this ingredient in skincare.

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.
Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.
It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.
Cocamidopropyl Betaine is a pH 4.5-5.5 liquid that is used to improve the overall efficiency of the formulation. It’s usually combined with different surfactants and is used because of its cleansing efficiency. It helps to remove sebum and dirt from the skin and hair. It also works as a foaming agent helping to make a pleasant foam.

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
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