
Aphogee Deep Moisture Shampoo is a product with 35 ingredients: Water (Aqua, Eau), Sodium Lauryl Sulfate, Cocamidopropyl Betaine, PPG-5-Ceteth-10 Phosphate, Disodium Cocoamphodipropionate, Cocotrimonium Chloride, Mauritia Flexuosa Fruit Oil, Tocopheryl Acetate, Panthenol and 25 more.
Contains: AHA - Citric Acid; Vitamins - Tocopheryl Acetate, Panthenol; Antioxidant - Tocopheryl Acetate, Citric Acid;
Organic score: 17% natural, 71% chemical. Vegan - No; Cruelty free - No; Reef safe - No;
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INCI - Full Breakdown

Sodium Lauryl Sulfate is a surfactant. It helps cosmetic products to remove all the sebum and dirt from your skin. Water can't dissolve sebum on its own because sebum contains oils. Surfactants help water get into sebum and wash off all the unnecessary stuff from your skin.
The component also helps to form a nice foam. The foam allows to spread the product evenly. which is important for good cleansing.
Cocamidopropyl Betaine is a pH 4.5-5.5 liquid that is used to improve the overall efficiency of the formulation. It’s usually combined with different surfactants and is used because of its cleansing efficiency. It helps to remove sebum and dirt from the skin and hair. It also works as a foaming agent helping to make a pleasant foam.

Tocopheryl Acetate is a form of Vitamine E. It’s used as an alternative to Tocopherol because it is more stable in the formulation. It has all the positive effects of Tocopherol plus better stability. It’s a brilliant component. It conditions and nourishes the skin helping it to resist aging. It also helps to protect the skin from the sun. High concentrations of Tocopheryl Acetate can lead to irritation and allergic reactions.

Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.
In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.
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