
Alterna My Hair My Canvas Meltaway No-Rinse Micellar Cleanser is a product with 32 ingredients: Water, Alcohol Denatured, Magnesium Carboxymethyl Beta-Glucan, Tapioca Starch, Caprylyl Methicone, Phenoxyethanol, Polymethylsilsesquioxane, Polyacrylate-13, Fragrance, Polyisobutene and 22 more.
Contains: AHA - Citric Acid; Antioxidant - Tapioca Starch, Tocopherol, Citric Acid;
Organic score: 25% natural, 59% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
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INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Alcohol Denatured is a great bacteria killer. Manufacturers often put it inside products to increase their shelf life.
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".
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