Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Decyl glucoside is a surfactant. It provides degreasing and wetting effects. It removes dirt and sebum gently. It doesn’t irritate the skin but at the same time, it’s an effective cleanser. It’s considered to be the safest among all the other surfactants.
Cocamidopropyl Betaine is a pH 4.5-5.5 liquid that is used to improve the overall efficiency of the formulation. It’s usually combined with different surfactants and is used because of its cleansing efficiency. It helps to remove sebum and dirt from the skin and hair. It also works as a foaming agent helping to make a pleasant foam.
Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.
In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.
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Natural Apple Cider Vinegar
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Urtica Dioica (Nettle) Leaf Extract
Roles: Skin conditioning
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Serenoa Serrulata Fruit Extract
Roles: Skin conditioning
Soothing
Anti-aging
Lightening
Elasticity improvement
Antiseptic
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Prunus Amygdalus Dulcis (Sweet Almond) Oil
Roles: Skin conditioning, Fragrance
UV Protection
Moisturizing
Softening
Soothing
Hair strengthening
Hair growth stimulating
Malassezia unsafe
Good for dry skin
Bad for oily skin
Sweet Almond Oil is rich in Vitamin D, Vitamin E, and different minerals. It’s a very effective soothing component known from ancient times. It helps to protect the skin from the sun, make it softer and heal small wounds.
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Argania Spinosa (Argan) Kernel OilAntioxidant
Roles: Skin conditioning, Emollient
Moisturizing
Softening
Soothing
Elasticity improvement
Rejuvenation
Tones up skin
Regeneration
This oil consists of Olein and Linoleic acids mostly. It also contains a lot of Tocopherol. That's why it's a great component to counter ageing. It soaks into the skin pretty fast without leaving an oily film. It makes the skin feel silky and helps to recover hydro-lipid layer, increases its firmness and elasticity.
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Sodium Benzoate
Roles: Fragrance, Masking, Preservative
Antifungal
Antiseptic
Sodium Benzoate doesn’t have any great skincare effects and is used for formulation purposes. It’s a corrosion inhibitor, fragrance ingredient, and preservative. It is not a broad-spectrum preservative and it’s used with other preservatives for good efficiency. It’s safe, but people with eczema or a history of skin allergies should use this component with attention.
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Potassium Sorbate
Roles: Fragrance, Preservative
Antifungal
Antiseptic
Potassium Sorbate is a preservative that increases the shelf life of the product. It’s a great alternative to parabens. That's why manufacturers like to use this component. It is safe in concentration of up to 10% but it is used in cosmetics in amounts of 1% or even lower.
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PEG-150 Distearate
Roles: Cleansing, Surfactant
Comedogenic rating [ 2 ]
PEG
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".