Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.
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PPG-3 Benzyl Ether Myristate
Roles: Skin conditioning
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Dimethicone PEG/PPG-12/4 Phosphate
Roles: Cleansing, Emulsifying, Surfactant
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Glycereth-5 Lactate
Roles: Emollient, Emulsifying, Solvent
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Polyhydroxystearic Acid
Roles: Emulsifying
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Chlorphenesin
Roles: Antimicrobial, Biocide, Preservative
Chlorphenesin is a popular preservative. It doesn’t provide any skin-related positive effects and is used to prevent bacterial growth inside a product. It’s a weak preservative but works much better with silicones.
Allowed concentration: no more than 0,3% for European Union countries.
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Ethylhexyl Isononanoate
Roles: Emollient
Softening
Ethylhexyl Isononanoate is a softening agent that forms a thin protecting film on your skin and helps it to keep water. The component also improves the texture and feeling of the product. Ethylhexyl Isononanoate is also used in haircare products helping your hair slide better and making combing process easier.
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Isononyl Isononanoate
Roles: Skin conditioning, Antistatic, Emollient
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Poloxamer 127
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Sodium Citrate
Roles: Buffering, Chelating, Masking
Sodium Citrate is a water-soluble soft organic surfactant with strong stabilizing and conditioning effects. It helps to produce foam and lowers the negative impact of hard water on your skin and hair. It also helps to regulate the pH level of the product. It’s a natural ingredient and it’s safe for most people. It’s used in food (additive number E331).
PEG-40 Hydrogenated Castor Oil helps ingredients to mix better. It has nice cleansing activity helping to remove sebum and dirt from the surface of your skin. It's also responsible for making soft foam in soaps, shower gels, etc. Despite it having "PEG" in the title, it's considered to be safe.
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Fragrance
Roles: Deodorant, Fragrance, Masking
Fragrances
Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".