
Truly Beauty Heartbreaker Lip Plumping Mask is a product with 20 ingredients. Contains: Ceramides - Phytosphingosine;
Organic score: 25% natural, 40% chemical. Vegan - No; Cruelty free - Yes; Reef safe - Yes;
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INCI - Full Breakdown
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.


Alcohol Denatured is a great bacteria killer. Manufacturers often put it inside products to increase their shelf life.
Carbomer is used for formulation purposes. It helps to control the viscosity and flow of a product. It’s considered safe but only if it’s well purified. Poorly purified carbomers may contain benzol which may lead to irritation.
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