Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
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Ascorbyl Glucoside Vitamin C
3
Niacinamide Vitamin B3
4
Propanediol
Roles: Solvent, Viscosity controlling
Moisturizing
Hair conditioning
Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.
Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
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Citrustem Citrus Aurantium Dulcis
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Altheostem Althea Rosea Petal
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Orchistem Calanthe Discolor Extract
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Pentavitin Saccharide Isomerate
10
Lingostem Vaccinium Vitis-Idaea Fruit
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Hyaclear Sodium Hyaluronate
12
Ethyhexylglycerin
13
Phenoxyethanol
Roles: Fragrance, Preservative
Antiseptic
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.
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Polysorbate 20.sodium Hydroxide
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EDTA
Roles: Chelating
Antiseptic
18
Chamomilla Recutita (Matricaria) Flower Extract
Roles: Skin conditioning, Fragrance
UV Protection
Acne fighting
Soothing
Lightening
Healing
Deodorant
Hair structure improvement
Good for dry skin
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Potassium Sorbate
Roles: Fragrance, Preservative
Antifungal
Antiseptic
Potassium Sorbate is a preservative that increases the shelf life of the product. It’s a great alternative to parabens. That's why manufacturers like to use this component. It is safe in concentration of up to 10% but it is used in cosmetics in amounts of 1% or even lower.