
Pureza B3 Serum is a product with 25 ingredients: Water, Aloe Leaf Juice, Glycerin, Niacinamide, Olea Europaea (Olive) Oil, Persea Gratissima (Avocado) Oil, Gluconolactone, Ceteareth-6 Olivate, Potassium Cetyl Phosphate, Sodium Hyaluronate and 15 more.
Contains: AHA - Citric Acid; PHA - Gluconolactone; Vitamins - Niacinamide, Ascorbyl Palmitate (Vitamin C Palmitate), Retinol (Vitamin A); Retinoids - Retinol (Vitamin A); Antioxidant - Niacinamide, Olea Europaea (Olive) Oil, Persea Gratissima (Avocado) Oil, Gluconolactone, Alpha-Arbutin, Ascorbyl Palmitate (Vitamin C Palmitate), Tocopherol, Glycyrrhiza Glabra (Licorice) Root Extract, Retinol (Vitamin A), Citric Acid, Rosmarinus Officinalis (Rosemary) Leaf Extract;
Organic score: 48% natural, 40% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
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INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Niacinamide is a form of Vitamin B3 and it’s a superman in cosmetics. This ingredient is researched very well. It has a lot of positive reviews from scientists and experts. It's very important for healthy skin. The lack of this vitamin can cause dryness, itching, and sun sensitivity. The component removes small wrinkles and fine lines, heals wounds, and prevents the forming of cancer cells. It also makes the skin tone even by removing dark spots. It increases ceramide synthesis which increases the overall health of your skin. It fights acne and lowers pores.
Researches say that 4-5% of Niacinamide is the most effective concentration for skincare use.
Olea Europaea (Olive) Oil is a great natural ingredient rich with Vitamin E and Vitamin A. It’s an antioxidant that helps to slower aging, recover elasticity and slower wrinkle forming. It makes the skin softer, smooth and lowers inflammation. In antient times people used Olive Oil for healing wounds.


Avocado oil is a natural ingredient with an excellent rejuvenating and moisturizing effect. It's so effective because it contains a lot of squalene - a very strong chemical that protects the skin and helps to keep it hydrated. It's also a nice antioxidant that helps to slower aging. Avocado oil also contains different vitamins (A, B, E), lecithin, and beta-carotene.
Gluconolactone belongs to poly hydroxy acids (PHA). It’s very similar to AHAs chemically, that’s why it is usually presented as a «Next Generation AHA». It has all the benefits of AHA but it doesn’t irritate the skin. It’s a strong natural antioxidant which is as strong as Tocopherol or Ascorbic Acid.

Sodium Hyaluronate is an amazing component! It plays very important role in skin hydration process. It helps to maintain water balance and lower water loss. Scientists have found a direct dependence between the level of Sodium Hyaluronate in cells and skin aging. That's why this component is so much important. It must be in your routine if you want to have a healthy and fresh looking skin.
Some people think that Sodium Hyaluronate and Hyaluronic acid are different names of the same component, but it is not entirely correct. Hyaluronic acid is a different chemical but with similar effects. Actually, Sodium Hyaluronate is used in cosmetics much more often because it’s more stable and has much better resistance to oxidation.
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