PureologyColor Fanatic Multi Tasking Hair BeautifierIngredients

Dimethicone is the most popular silicone. It makes the skin softer and forms a film adding smooth and silky feeling. This film not only improves how the skin feels but also works as a protective barrier. It also improves the visual appearance of your skin by filling small wrinkles. That's why some people think dimethicone removes wrinkles. Actually, it does not. It's just a visual effect.

One of the most important characteristics of this component is that it helps to spread other ingredients evenly on the surface to provide good coverage. It's very important because you want all your skin cells to receive an equal proportion of the components.

Dimethicone is considered as safe, but remember that it is rather difficult to wash off! This may lead to clogged pores and acne if you use it too often and don't wash off quite well.

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.

Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.

Linalool gives the product a nice and fresh lavender scent. It can be found in many essential oils. It oxidizes during air exposure and becomes allergenic. It can lead to irritation causing problems for people with sensitive skin. The threat is even higher if the product was opened several months ago. In such products, more Linalool is oxidized.

Cetrimonium Chloride is used mostly for formulation purposes and doesn't provide any strong skincare effects. Used mostly to help mix different components together. It also helps to increase the shelf life of the product. CIR safety report tells that this ingredient was found to be “…safe for use in rinse‐off products and …safe for use at concentrations of up to 0.25% in leave‐on products.”  

In the European Union (EU), cetrimonium chloride and steartrimonium chloride were reported to be used as a preservative at up to 0.1%. They are also used in rinse-off hair care products at up to 2.5%, leave-on hair products at up to 1.0%, and in leave-on facial cream products at up to 0.5%.

Tocopherol is one of the most popular active ingredients in cosmetics. It’s a brilliant component. It's a form of Vitamin E and it does help the skin and hair a lot. It conditions the skin, strengthens its barrier, protects it against harm, and makes the tone even. It also helps your skin and hair to resist the sun. It’s safe but can irritate sensitive skin sometimes. Pay attention to concentration!

Benzyl Alcohol doesn’t belong to harmful alcohols and it will not dry your skin. It’s a stabilizing agent that prevents ingredients oxidization. Having this component in formulation the product will keep efficiency for a longer time. Benzyl Alcohol has a slight almond odor and is used as a fragrance ingredient very often.

Geraniol is a fragrance ingredient that gives product a nice rose scent. That’s why it’s used by many manufacturers. In addition to its pleasant scent, it also provides an antifungal effect increasing the shelf life of a product. There are several ways of obtaining this ingredient but all of them are chemical.

Citronellol makes the product smell better. It’s one of the most frequently used fragrance ingredients in the world. It smells like a fresh cut of apple peel mixed with a citrus scent. It’s also used to enhance flower scent. It has slight anti-bacterial activity.

Beware! This component is in the list of potential allergens and can cause allergic contact dermatitis.

Benzyl Salicylate is a fragrance component with a pleasant flower odor. It can be an allergy trigger and should be used carefully. Pay attention to this ingredient in a formulation if you have sensitive skin or if you have an allergy.

BHT is a stabilizer and antioxidant. It helps to keep the product fresh for a long time, preventing the oxidization of components. It is stable even in high temperatures, that’s why it’s an essential component in some products. It also protects the skin from free radicals. As for safety, the component isn't researched very well. It’s considered to be safe in low concentrations. But there is still not enough scientific data collected.

Sodium Benzoate doesn’t have any great skincare effects and is used for formulation purposes. It’s a corrosion inhibitor, fragrance ingredient, and preservative. It is not a broad-spectrum preservative and it’s used with other preservatives for good efficiency. It’s safe, but people with eczema or a history of skin allergies should use this component with attention.

Pentylene Glycol is a great replacement for Propylene Glycol. It has very similar characteristics but it’s derived from plants (usually from corn). Natural cosmetics lovers will find this component very useful. It enhances the moisturizing effect of cosmetic products, improves the efficiency of preservatives and it’s an effective emulsifier. It’s approved by ECOCERT and COSMOS so it’s considered to be 100% safe and can be used in vegan products.

Potassium Sorbate is a preservative that increases the shelf life of the product. It’s a great alternative to parabens. That's why manufacturers like to use this component. It is safe in concentration of up to 10% but it is used in cosmetics in amounts of 1% or even lower.

Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.

It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.