
PURA D'OR Apple Cider Vinegar - Thin2Thick Shampoo is a product with 41 ingredients: Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetyl Hydroxyethylcellulose, Sodium Hydroxide, Keratin, Sodium Cocoyl Glutamate, Cocamidopropyl Hydroxysultaine, Polysorbate-20, Biotin, Polyquaternium-73, Thiamine and 31 more.
Contains: AHA - Citric Acid; Vitamins - Panthenol, Cyanocobalamin (Vitamin B12), Ascorbic Acid (Vitamin C); Antioxidant - Niacin, Ascorbic Acid (Vitamin C), Tocopherol, Argania Spinosa (Argan) Kernel Oil, Citric Acid;
Organic score: 39% natural, 29% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
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INCI - Full Breakdown
Sodium Hydroxide is used mostly for formulation purposes. It helps to hold the pH level of a product. It also works as a chemical exfoliator that removes dead cells. Usually concentration of this component is low in skin care products and it’s used mostly for adjusting pH.
Polysorbate 20 doesn’t have any notable skin benefits but is used in cosmetics quite often. Manufacturers use it for formulation purposes. It improves the scent, texture, and feel of the product.
Biotin is also known as Vitamin H or Vitamin B7. It is an amazing chemical, but only if you take it inside as a supplement. Will it work if you apply it to the skin? There is not enough scientific data that can prove its efficiency as a cosmetic component. But manufacturers say it can smooth the skin and improve the look of your hair.
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