Normally

Balance MoisturizerIngredients

Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.

Allantoin usually doesn’t catch too much attention, but it is an essential ingredient for sensitive, dry, and problem skin. It is a good moisturizer that makes skin hydrated. But manufacturers love it because of its strong soothing effect. It also exfoliates dead cells, stimulates recovery of your skin, and helps to protect the skin from the sun, frost, and similar negative impacts.

The component is researched very well and its soothing activity is confirmed by scientists. Used in concentration between 0.5-2%.

Sodium Lactate is very effective for recovering the natural lipid layer of the skin. It’s safe and doesn’t provoke negative reactions. It provides a strong moisturizing effect. It’s a nice soothing ingredient.

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

Ethylhexylglycerin makes the skin softer, smoother and more hydrated. It acts deeply but without any heavy or sticky feeling. In haircare products, it works as a conditioner and scalp cleanser. It is safe but only in concentration below 8% in rinse-off products and below 2% in leave-on products. Can be an irritator in higher concentrations. In general, this component is great if you see it somewhere at the bottom of the list.

Cyclopentasiloxane is a fluid silicone. It’s non-greasy and doesn’t have any scent or color. It evaporates pretty fast which makes this ingredient essential when it comes to making products that have to dry quickly. It also gives a nice silky feeling when you apply the product to the skin and hair. It leaves a thin film that protects the skin after evaporation.

Cyclopentasiloxane is chemically neutral, meaning it doesn’t react with other components.

Triethanolamine is a pH adjuster. It is a toxic component that can be absorbed by the skin and detected in blood later. It can be a dermal irritant. Though it's considered safe, you should think before using it in skincare. There are many products on the market without Triethanolamine.

Sodium Hyaluronate is an amazing component! It plays very important role in skin hydration process. It helps to maintain water balance and lower water loss. Scientists have found a direct dependence between the level of Sodium Hyaluronate in cells and skin aging. That's why this component is so much important. It must be in your routine if you want to have a healthy and fresh looking skin.

Some people think that Sodium Hyaluronate and Hyaluronic acid are different names of the same component, but it is not entirely correct. Hyaluronic acid is a different chemical but with similar effects. Actually, Sodium Hyaluronate is used in cosmetics much more often because it’s more stable and has much better resistance to oxidation.

Ceramide NP is one of the most important ceramides found naturally in human skin. It plays a key role in maintaining a strong, healthy moisture barrier — the skin’s protective shield. When this barrier is damaged, skin becomes dry, irritated, and more sensitive. It helps restore that balance.

In skincare formulas, the component works by filling in the microscopic gaps between skin cells, much like mortar between bricks. This strengthens the outer layer of the skin, reduces moisture loss, and enhances overall resilience. Products containing Ceramide NP are especially beneficial for dry, sensitive, or compromised skin, including conditions like irritation from over-exfoliating or cold weather exposure.

Its biggest advantage is biocompatibility: Ceramide NP closely mimics the skin’s own natural ceramides, making it highly effective and well-tolerated. When combined with cholesterol and fatty acids, its performance is even better, helping to rebuild the lipid barrier more efficiently.

Overall, Ceramide NP is a gentle yet powerful ingredient that supports long-term skin health by reinforcing hydration, smoothing texture, and improving the skin’s ability to protect itself.

Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.

In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.

Propylene Glycol is a useful componet with many positive effects. It’s a very good moisturizer. It helps to deliver ingredients into deeper layers of the skin. It creates a protective layer on the skin preventing water loss. The component is researched very well and doesn’t have notable side effects. It’s used even for making food.

Squalane is a more stable equivalent of Squalene. It is a very important component of our skin. It’s a major part of natural sebum that forms a protection barrier on the skin's surface. If the barrier isn’t strong enough, your skin will become more sensitive. Squalane helps to keep skin hydrated, protects it from the negative impact of the environment, lowers irritation, stimulates regeneration, and removes dryness. It is accepted by our skin very well and will not cause allergic reactions.