
KVD Vegan Beauty Lock-It Hydrating Primer is a product with 27 ingredients: Water, Shea Butter Ethyl Esters, Simmondsia Chinensis (Jojoba) Esters, Isododecane, Hydrogenated Polydecene, Glycerin, Potassium Cetyl Phosphate, Polyurethane-34, Vp/Eicosene Copolymer, Phenoxyethanol and 17 more.
Contains: AHA - Citric Acid; Vitamins - Tocopheryl Acetate, Panthenol; Antioxidant - Tocopheryl Acetate, Tocopherol, Citric Acid;
Organic score: 30% natural, 56% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
Positive effects
Concerns
INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Isododecane is an emollient and a good base for colorants. Very often used in powders and shades because it spreads on the skin nicely. It also helps to soften the skin and helps to lower water loss making all the moisturizing components work better.

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
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