
Isana Shampoo Frucht & Vitamin is a product with 25 ingredients: Water, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Niacinamide, Panthenol, Hydrolyzed Wheat Protein, Citrus Aurantium Dulcis (Orange) Juice, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract, Coco-Glucoside and 15 more.
Contains: AHA - Citric Acid; Vitamins - Niacinamide, Panthenol; Antioxidant - Niacinamide, Citric Acid;
Organic score: 36% natural, 56% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
Positive effects
Concerns
INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Sodium Chloride is a very famous ingredeint also known as Salt. Yes, it’s the same salt you can find on your table. In cosmetics, it is used as a preservative helping the product to live longer. It is also used as a peeling agent in different scrubs. Human contact with this element since ancient times and that's why it is 100% safe.
Cocamidopropyl Betaine is a pH 4.5-5.5 liquid that is used to improve the overall efficiency of the formulation. It’s usually combined with different surfactants and is used because of its cleansing efficiency. It helps to remove sebum and dirt from the skin and hair. It also works as a foaming agent helping to make a pleasant foam.
Niacinamide is a form of Vitamin B3 and it’s a superman in cosmetics. This ingredient is researched very well. It has a lot of positive reviews from scientists and experts. It's very important for healthy skin. The lack of this vitamin can cause dryness, itching, and sun sensitivity. The component removes small wrinkles and fine lines, heals wounds, and prevents the forming of cancer cells. It also makes the skin tone even by removing dark spots. It increases ceramide synthesis which increases the overall health of your skin. It fights acne and lowers pores.
Researches say that 4-5% of Niacinamide is the most effective concentration for skincare use.

Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.
In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.
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