
Idun Moisturizing Eye Cream is a product with 26 ingredients: Aqua Water, Sorbitan Stearate, Hydrogenated Ethylhexyl Olivate, Shea Butter Oleyl Esters, Glycerin, Canola Oil, Cetearyl Alcohol, Niacinamide, Phenoxyethanol, Sucrose Cocoate and 16 more.
Contains: AHA - Citric Acid; Vitamins - Niacinamide; Antioxidant - Niacinamide, Avena Sativa (Oat) Kernel Oil, Tocopherol, Citric Acid;
Organic score: 27% natural, 58% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
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INCI - Full Breakdown

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
Cetearyl Alcohol is used mostly for formulation purposes. It’s a very good emulsifier and emulsion stabilizer. It helps the ingredients mix better and it makes the product spread on your skin evenly. It also makes the product thicker. It doesn’t belong to harmful alcohols and it will not dry your skin.
Niacinamide is a form of Vitamin B3 and it’s a superman in cosmetics. This ingredient is researched very well. It has a lot of positive reviews from scientists and experts. It's very important for healthy skin. The lack of this vitamin can cause dryness, itching, and sun sensitivity. The component removes small wrinkles and fine lines, heals wounds, and prevents the forming of cancer cells. It also makes the skin tone even by removing dark spots. It increases ceramide synthesis which increases the overall health of your skin. It fights acne and lowers pores.
Researches say that 4-5% of Niacinamide is the most effective concentration for skincare use.
Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.
Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.
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