
Grüum Daily Moisturiser is a product with 29 ingredients: Water, Cetearyl Alcohol, Glycerin, C12-15 Alkyl Benzoate, Caprylic/Capric Triglyceride, Glyceryl Stearate SE, Stearic Acid, Sodium Polyacrylate, Sodium Stearoyl Glutamate, Cupressus Funebris Oil and 19 more.
Contains: AHA - Lactic Acid; Vitamins - Niacinamide; Antioxidant - Sodium Stearoyl Glutamate, Niacinamide, Camellia Sinensis (Green Tea) Leaf Extract, Pyrus Malus (Apple) Fruit Extract, Glycine;
Organic score: 41% natural, 48% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
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INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Cetearyl Alcohol is used mostly for formulation purposes. It’s a very good emulsifier and emulsion stabilizer. It helps the ingredients mix better and it makes the product spread on your skin evenly. It also makes the product thicker. It doesn’t belong to harmful alcohols and it will not dry your skin.

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.
C12-15 Alkyl Benzoate is mostly used as formulation component. It gives the product a soft and silky but non-greasy feeling. As for the skin benefits, it's an emollient – it makes the skin softer and more hydrated. It also helps to kill bacteria and increase the product’s shelf life.
Caprylic/Capric Triglyceride is an emollient that also hydrates the skin without leaving a fatty film. When applied, the component feels smooth and light. In haircare products, it’s also used for hydrating purposes. It makes hair silky, lowers tangling, and makes hair smooth.
It’s safe for most people, except for people with allergic reactions to coconut or palm oil because these oils are usually used for producing the component.

Glyceryl Stearate SE is a nice moisturizing ingredient. It hydrates the upper layers of the skin and fills small wrinkles. In haircare products, it's used for making hair softer.

Stearic Acid doesn’t belong to aggressive acids. It’s a fatty acid that can be found in Shea Butter, Cocoa Butter, and many natural butters and oils. The component is mostly used for formulation purposes. It makes the product spread and feel better. It’s one of the most important fatty acids in our skin cells.
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