Endota Potent Brightening Serum

EndotaPotent Brightening SerumIngredients

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Endota Potent Brightening Serum is a product with 24 ingredients. Contains: AHA - Citric Acid; Vitamins - Niacinamide, Panthenol; Antioxidant - Lecithin, Niacinamide, Citric Acid, Glycyrrhiza Glabra (Licorice) Root Extract, Camellia Sinensis (Green Tea) Leaf Extract;

Organic score: 46% natural, 42% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;

Positive effects

Find out what good effects the product has
Softening6
Butylene Glycol 2, Glycerin 3, Lecithin 8, Sodium Hyaluronate 15, Glycyrrhiza Glabra (Licorice) Root Extract 16 and 1 more.
Moisturizing5
Butylene Glycol 2, Glycerin 3, Sodium Hyaluronate 15, Panthenol 18, Allantoin 19
Soothing5
Niacinamide 13, Citric Acid 14, Glycyrrhiza Glabra (Licorice) Root Extract 16, Panthenol 18, Allantoin 19

Concerns

Pay attention to this information
Pore-clogging components 1
Butylene Glycol 2
Fungal acne supporting components 1
Polysorbate-20 5
Free from: Allergens, Drying alcohols, Chemical fragrances, Parabens, Silicones, Sulfates, PEG, Gluten, Coconut, Petroleum-based,

INCI - Full Breakdown

1
Water
Roles: Solvent

Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

2
Butylene Glycol
Roles: Skin conditioning, Fragrance, Humectant, Masking, Solvent, Viscosity controlling
Moisturizing
Softening
Hair protection
Comedogenic rating [ 1 ]
Good for dry skin
Good for dry skin

Butylene Glycol is a very popular synthetic alcohol. It helps the product to absorb deeper and faster. It is also a solvent for other ingredients. As for the skin benefits, it helps to attract water and helps to make the skin softer.

3
GlycerinVery effective component
Roles: Fragrance, Hair conditioning, Humectant, Solvent, Viscosity controlling
Moisturizing
Softening
Hair structure improvement
Hair gloss
Good for dry skin
Good for dry skin

Glycerin is one of the most outstanding and helpful skincare components. It's used in many skincare products because it works and provides notable results. It's one of the best moisturizers. Molecules of Glycerin can absorb water and deliver it into deep layers of the skin making it hydrated.

4
Sodium Acrylates Copolymer
Roles: Binding, Film former, Viscosity controlling
5
Polysorbate-20
Roles: Emulsifying, Fragrance, Surfactant
Nutrifying
Malassezia unsafe

Polysorbate 20 doesn’t have any notable skin benefits but is used in cosmetics quite often. Manufacturers use it for formulation purposes. It improves the scent, texture, and feel of the product.

6
Mucor Miehei Extract
Roles: Skin conditioning, Astringent
7
Phenoxyethanol
Roles: Fragrance, Preservative
Antiseptic

Phenoxyethanol is one of the most popular preservatives. It kills bacteria and makes the product live longer. Manufacturers like this ingredient because it can dissolve in any liquid, even in oils.

Another purpose of this component is the fixation of aromas in perfumery. Phenoxyethanol is also used as a strong antiseptic and a good antibacterial agent. It is widely used in dermatological cosmetics alongside natural antiseptics such as chamomile, sage, and calendula.

8
LecithinAntioxidant
Roles: Skin conditioning, Antistatic, Emollient, Emulsifying, Surfactant
Softening
Tones up skin

Lecithin is a great emulsifier. It also has slight antioxidant activity, but it’s not enough if you are looking for a strong and effective anti-oxidant. Our skin cells contain Lecithin and that’s why this component will hardly cause any problems or negative reactions. It soaks in pretty fast and it’s accepted by skin cells very well.

9
Caprylyl Glycol
Roles: Skin conditioning, Emollient, Hair conditioning, Humectant

Caprylyl Glycol is a vey popular skincare ingredient. It makes the product spread better and feel better on your skin. It’s a preservative and it improves the effect of other preservatives. It’s also a humectant which helps to retain water. It’s good for keeping your skin in good shape. But manufacturers use it as a supporting component rather than the main one.

10
Xanthan Gum
Roles: Skin conditioning, Binding, Emulsifying, Emulsion stabilizer, Gel forming, Surfactant, Viscosity controlling

Xanthan Gum is used as a thickener or rheology modifier and emulsion stabilizer. It doesn’t provide any notable skin-related effects and is used mostly for formulation purposes. It makes the product’s texture smooth and even. It’s a naturally-derived thickener. Notable fact: it can also be found in the food you eat every day, so it is 100% safe.

Functions

Сomponents grouped by roles

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