Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.
Dipropylene Glycol is a solvent, emulsifier, viscosity decreasing, and masking agent. It helps to extract useful chemicals from plants and leaves, making natural components in a product more effective. It also helps to hydrate the skin. Considered safe for health and doesn't irritate the skin in common concentration.
Betaine is used a lot in “organic” skincare products. It is a good moisturizer that not only hydrates the skin but also strengthens the cell membrane. This helps to lower the water loss over time. It also softens the skin and reduces irritation and redness. It’s often used at a 3-5% concentration depending on the product.
Propanediol is a good solvent, emollient and humectant. It helps to moisturize the skin and prevent moisture loss. In haircare products, it conditions hair and improves absorption of the product.
Alcohol Denatured is a great bacteria killer. Manufacturers often put it inside products to increase their shelf life.
It’s one of the most harmful alcohols used in skincare. You should use it carefully, especially if you have dry skin. It removes oily barrier from the surface of your skin making it less protected and causing dryness. We advise you to pay attention to the position of this component in a formulation. If it stays below the 6th position it will hardly harm your skin. We also recommend testing the product first before application. If you feel a “cooling effect” it means the product contains a lot of alcohol and it's better to be careful with it.