DoveAmplified Textures Hydrating Cleanse ShampooIngredients

Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Cocamidopropyl Betaine is a pH 4.5-5.5 liquid that is used to improve the overall efficiency of the formulation. It’s usually combined with different surfactants and is used because of its cleansing efficiency. It helps to remove sebum and dirt from the skin and hair. It also works as a foaming agent helping to make a pleasant foam.

Sodium Chloride is a very famous ingredeint also known as Salt. Yes, it’s the same salt you can find on your table. In cosmetics, it is used as a preservative helping the product to live longer. It is also used as a peeling agent in different scrubs. Human contact with this element since ancient times and that's why it is 100% safe.

Aloe Barbadensis (Aloe Vera) Leaf Juice is a natural juice received from Aloe leaves. It has been used in cosmetics for hundreds of ages. Scientists have discovered that it contains more than 200 nutrients: minerals, amino acids, vitamins, and so on. It’s a good component for calming irritated skin. It also helps to heal wounds, helps the skin regenerate faster, improves collagen syncretization, tones up, and moisturizes the skin. It also provides a slight UV-filtering effect.

Shea Butter is a great natural moisturizer everybody knows about. And it’s popular for a reason. It contains 5 essential fatty acids (palmitic, stearic, oleic, linoleic, and arachidonic), vitamins (A, D, E, F), and catechins, which are antioxidants. It moisturizes the skin and protects it from UV, cold, and other negative factors. It can be used on its own and will not harm your skin even in very high concentrations.

Cocos Nucifera (Coconut) Oil protects the skin from dryness. It’s a very effective organic moisturizer. In hair care, it creates a protective film around hair protecting it. It has slight comedogenic activity, meaning the product may clog pores if there is too much Coconut oil in it.

Fragrance is a mix of chemical ingredients (usually 20-30 chemicals but up to 200 sometimes) that help the product to smell better. It can hide many bad things. Synthetic fragrances may contain many different chemicals, but manufacturers don’t want to reveal each of them for some reason and hide them behind the word "Fragrance".

Citric Acid is one of the AHAs and it is a super useful component! It’s a great antioxidant. It acts as a soft peeling that removes dead cells and kills bacteria. It becomes even more effective if used with other cosmetic acids. Combined formulations are more active, but can irritate sensitive skin if used too often. The component can also whiten the skin and remove dark areas.

It can be an irritator due to its naturally lower pH level of 2.2. But manufacturers also use it as a pH adjuster so in most cases you will not have any issues.

Sodium Benzoate doesn’t have any great skincare effects and is used for formulation purposes. It’s a corrosion inhibitor, fragrance ingredient, and preservative. It is not a broad-spectrum preservative and it’s used with other preservatives for good efficiency. It’s safe, but people with eczema or a history of skin allergies should use this component with attention.