
Cien Nature's Best Shampoo With 100% Cold Pressed Avocado Oil is a product with 15 ingredients: Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Panthenol, Persea Gratissima (Avocado) Oil, Propylene Glycol, Sodium Methyl Cocoyl Taurate and 5 more.
Contains: AHA - Citric Acid; Vitamins - Panthenol; Antioxidant - Persea Gratissima (Avocado) Oil, Citric Acid;
Organic score: 33% natural, 67% chemical. Vegan - No; Cruelty free - No; Reef safe - Yes;
Positive effects
Concerns
INCI - Full Breakdown
Water is a great solvent. It’s neutral and doesn’t provide any strong positive or negative effects. It just helps components to mix better and to transport active components.

Cocamidopropyl Betaine is a pH 4.5-5.5 liquid that is used to improve the overall efficiency of the formulation. It’s usually combined with different surfactants and is used because of its cleansing efficiency. It helps to remove sebum and dirt from the skin and hair. It also works as a foaming agent helping to make a pleasant foam.
PEG-40 Hydrogenated Castor Oil helps ingredients to mix better. It has nice cleansing activity helping to remove sebum and dirt from the surface of your skin. It's also responsible for making soft foam in soaps, shower gels, etc. Despite it having "PEG" in the title, it's considered to be safe.
Guar Hydroxypropyltrimonium Chloride is a very good conditioner. Used mostly in haircare products. It can recover damaged hair and make them shine much better.

Panthenol is a proud member of a league of the best-performing components. It's a stable form of Vitamin B5 and is also known as Pro-Vitamin B5. It’s a very good and effective component for hydration, healing, and soothing irritated skin. It works so soft and gentle that it’s even recommended for people with skin problems like eczema.
In haircare products it’s used for protecting the fiber. It’s researched very well and doesn’t have any negative side effects.


Avocado oil is a natural ingredient with an excellent rejuvenating and moisturizing effect. It's so effective because it contains a lot of squalene - a very strong chemical that protects the skin and helps to keep it hydrated. It's also a nice antioxidant that helps to slower aging. Avocado oil also contains different vitamins (A, B, E), lecithin, and beta-carotene.

Propylene Glycol is a useful componet with many positive effects. It’s a very good moisturizer. It helps to deliver ingredients into deeper layers of the skin. It creates a protective layer on the skin preventing water loss. The component is researched very well and doesn’t have notable side effects. It’s used even for making food.
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